As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With Cleanfax, business coach and strategist John Clendenning lays out a plan you can easily use for video marketing.

As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries with AI chatbot technology.Some business owners or managers may be on the sidelines, watching and wondering; others are actively onboarding AI technology and seeing results. In this episode of Take 5 With Cleanfax, tech expert Frankie Fihn, the founder of Get Flood Jobs, demonstrates one way AI will revolutionize a common task: Answering the telephone.

Should technicians work alone, or should you send them out in pairs? Is a lead tech combined with a helper, with the added costs, a solid financial decision? In this episode of Take 5 With Cleanfax, Steve Toburen, director of training of Jon-Don’s Strategies for Success and founder of the digital training company Home Front Success, shares thought-provoking strategies any company sending out crews should consider.After watching the interview, sign up for Toburen's free, every-Tuesday-morning QuickTIP, just one idea on how to "make more money" as a residential services provider.

Artificial intelligence (AI) has been around for some time, but recently many have noticed it is gaining traction and momentum when it comes to creating content beyond text or marketing copy. In this episode of Take 5 With Cleanfax, Frankie Fihn, the founder of Get Flood Jobs, explains the possibilities that AI has for cleaners and restorers. Access the first episode on this topic.

Artificial intelligence is impacting how we do business, and especially with marketing. Websites need content, and SEO demands keywords partnered with quality messaging. AI is a way to do that. In this episode of Take 5 With Cleanfax, Frankie Fihn, who runs Get Flood Jobs, shares why it is crucial for business owners to embrace AI now and into the future.

John Clendenning is the CEO and founder of Carpet Cleaner Marketing Masters. He knows what it takes to effectively leverage social media platforms, and with the array of options available, it's smart business to be strategic in what you do. In this episode of Take 5 With Cleanfax, he discusses what small cleaning and restoration companies can do right now to create effective social media campaigns.

What happens when your technician is working in a home and just ... has to go? You know, to the restroom. Does he just "hold it" or ask to use the customer's restroom? This episode of Take 5 With Cleanfax digs into this important, always serious, dilemma.

Don't miss the article on third-party administrators by Nate Cisney, a partner with Restoration Made Simple Consulting.

In today's fast-paced digital landscape, an effective mobile website has become a cornerstone of success for cleaning and restoration companies. That is a simple fact. Ensuring that your website is optimized for mobile users is no longer optional—it is a strategic must. John Clendenning, the founder and CEO of Carpet Cleaner Marketing Masters, shares specific strategies you can use right now to get the most out of your mobile site, and get more clients, more jobs, and increase revenues.

Have you found that non-important activities sometimes get in the way of doing what you consider your essential business tasks?  Steve Toburen, the founder of Home Front Success, has called this issue an "insidious danger of displacement activities" and can sidetrack business owners from doing what they do best: Running their companies and driving profitability.  In this episode of Take 5 With Cleanfax, Toburen shares three strategies to ensure that displacement activities don't take over with you and your company.