Dean Saddoris is the mastermind behind Caffeine and Kilos. With a shoe game that could make you faint, a desire to provide for the competitive athlete, and a willingness to create a brand that you could wear both in and out of the gym, we get into all the details of creating this brand that was birthed in Fall of 2013. We also chat about how Saddoris has taken his love for caffeine, coffee, and fitness, to create a medley that is bold, unique, and packs a solid punch while skating through his roots in California. Tune in and turn it up - this is a good one.