Straight talk about practical business and sustainability.

<p>A brand without a mission is doomed for failure. In this episode, we talk with Andy Last, CEO of MullenLowe Salt and author of the book "Business on a Mission: how to build a sustainable brand" on how to find the brand's "sword", the power of labels and the change in consumer and investor behaviour.&nbsp;</p>

A brand without a mission is doomed for failure. In this episode, we talk with Andy Last, CEO of MullenLowe Salt and author of the book "Business on a Mission: how to build a sustainable brand" on how to find the brand's "sword", the power of labels and the change in consumer and investor behaviour.&nbsp;