Show Notes: Survival Mode Episode 52 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Theme: Covering the final three steps of the business success roadmap. ·        Introduction to step ten: Trust but Verify. ·        Discussion on the importance of verifying business models for successful launches. ·        Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability. ·        Real-life examples shared by hosts to illustrate the significance of verification in business operations. ·        Introduction to step eleven: Establishing the Extended Marketing Team. ·        Importance of locking in supporters and affiliates to promote business. ·        Discussion on creating a marketing incentive structure to motivate affiliates. ·        Examples provided for incentivizing supporters based on business types. ·        Introduction to step twelve: Launch and Serve. ·        Importance of selecting a strategic launch date tied to significant events or holidays. ·        Discussion on opening the doors and delivering the business model to the market. ·        Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.

Show Notes: Survival Mode Episode 51 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Theme: Recapping steps seven to nine of the business success roadmap. ·        Introduction to step seven: Preparing for your target market. ·        Focus on market research, analysis, and development for effective planning. ·        Discussion on the importance of identifying the actual target market through research and analysis. ·        Kevin emphasizes the significance of defining the target market for strategic marketing approaches. ·        Introduction to step eight: Establishing the Coming Soon campaign. ·        Planning, preparing, and positioning for the business launch highlighted. ·        Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines. ·        Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions. ·        Introduction to step nine: Creating the Party with a Purpose. ·        Discussion on planning, preparing, and positioning for the official launch party. ·        Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution. ·        Warning against last-minute changes that can disrupt the party and undermine business credibility.

Show Notes: Survival Mode Episode 50 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Theme: Delving into steps four to six of the business success roadmap. ·        Recap of previous steps and introduction to step four: Registrations and Accounts. ·        Discussion on the significance of making the business legally compliant. ·        Michael emphasizes the importance of positioning the business for success through proper registrations and account setup. ·        Kevin stresses the need for organization and progress tracking in managing registrations and accounts. ·        Introduction to step five: Establishing and building business credibility. ·        Exploration of the concept of business credibility and its importance. ·        Kevin discusses the role of business content in conveying vision and uniqueness. ·        Mention of the significance of business connections and accessing experts. ·        Transition to step six: Developing operational structure. ·        Michael explains the distinction between organizational and operational structures. ·        Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls. ·        Discussion on the value of role-playing in testing operational effectiveness.

Show Notes: Survival Mode Episode 49 Introduction: ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Theme: Reflecting on the 12 steps of business success. ·        Celebration of completing the 12-step journey to business success. ·        Decision to forego usual news segment in favor of recapping the steps. ·        Discussion on the importance of vision in shaping a business's trajectory. ·        Michael and Kevin share insights on developing a compelling vision and its impact on business planning. ·        Transition to the second step: research and development. ·        Michael explains the process of translating vision into a viable business model. ·        Kevin highlights the significance of assessing feasibility and identifying necessary resources. ·        Exploration of the difference between the business planning process and writing a business plan. ·        Emphasis on legalizing the business entity and choosing the appropriate structure. ·        Kevin stresses the importance of considering tax implications and seeking expert advice.

Show Notes: Survival Mode Episode 48 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages. ·        Discussion on the significance of opening doors and serving customers. ·        Emphasis on providing value through education, engagement, and sometimes entertainment. ·        Kevin highlights the importance of context-specific approaches in different industries. ·        Debate on the weight of education, engagement, and entertainment in business interactions. ·        Examples of successful incorporation of all three elements, tailored to specific industries. ·        Michael emphasizes the value of providing information that adds value to customers' lives. ·        Discussion on exemplary customer service experiences and their impact on customer loyalty. ·        Emphasis on interpreting customer needs and providing personalized attention. ·        Bert highlights the significance of documenting interactions for future marketing and content development. ·        Michael and Kevin share final tips for entrepreneurs.

Show Notes: Survival Mode Episode 47 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Show theme: Providing practical advice and strategies for business success. ·        Introduction to Step 12: Establishing Launch Date and Advertising. ·        Discussion on the importance of setting achievable launch dates. ·        Caution against relying on external factors like permits or contractors. ·        Examples of unexpected delays and their impact on business operations. ·        Emphasis on taking responsibility and proactively planning for contingencies. ·        Insights into the challenges of marketing and advertising around uncertain launch dates. ·        Importance of coordinating marketing efforts with the launch date. ·        Discussion on the role of projections and contingency plans in marketing strategy. ·        Highlighting the need for expert guidance and consultation in marketing decisions. ·        Discussion on the entrepreneur's responsibility for both success and failure. ·        Importance of taking responsibility for issues and providing excellent customer service. ·        Emphasis on team recognition and credit-sharing for successes.

Show Notes: Survival Mode Episode 46 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Show theme: Providing practical advice and strategies for business success. ·        Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts. ·        Analogy of birthing a business and the excitement of opening day. ·        Discussion on the significance of launching a business and realizing its potential. ·        Introduction to the importance of establishing loyalty perks and launch discounts. ·        Discussion on the importance of offering loyalty perks to attract and retain customers. ·        Examples of loyalty programs such as buy-one-get-one offers and loyalty cards. ·        Emphasis on making offers appealing and relevant to customers' needs. ·        Importance of making customers feel appreciated and special. ·        Strategies for customer retention, including birthday offers and exclusive memberships. ·        Discussion on the significance of creativity and making offers that resonate with customers.

Show Notes: Survival Mode Episode 45 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Show theme: Providing practical advice and strategies for business success. ·        Introduction to Step 12: Launching Your Business. ·        Introduction to Step 12: Picking a supporting launch date. ·        Discussion on leveraging community events and holidays for a successful launch. ·        Importance of planning and preparation for a successful business opening. ·        Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum. ·        Strategies for aligning the launch date with national holidays or community events. ·        Importance of reverse engineering and considering the launch date in the conception stages of the business.

Show Notes: Survival Mode Episode 44 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Show theme: Providing actionable strategies for business success. ·        Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team. ·        Importance of managing, measuring, and monitoring the efforts of marketing agents. ·        Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods. ·        Michael suggests establishing quotas and documenting performance for evaluation. ·        Discussion on the importance of budgeting for incentives and optimizing the incentive structure. ·        Emphasis on leveraging viral activity within budget constraints to generate momentum and revenue. ·        Advice to seek assistance in creating incentive structures and evaluating compatibility with the company's vision. ·        Debate on the selection process for affiliates, balancing investment with potential returns. ·        Importance of strategic decision-making in allocating resources and managing contracts.

Show Notes: Survival Mode Episode 43 ·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr. ·        Show theme: Providing a step-by-step roadmap for business success. ·        Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements. ·        Introduction to the importance of establishing contractual agreements with clear deliverables. ·        Emphasis on the need for mutually exclusive and mutually beneficial relationships. ·        Example of setting clear deliverables for brand ambassadors with specific requirements for incentives. ·        Discussion on various examples and applications of clear deliverables in different industries. ·        Kevin highlights the importance of tailoring incentives to fit specific businesses and ambassadors. ·        Examples include referrals for auto repair shops and solar panel sales, emphasizing mutual benefits. ·        Exploration of creative marketing strategies beyond traditional approaches. ·        Suggestions include partnering with models for clothing stores and leveraging local influencers. ·        Emphasis on the need for due diligence in determining effective marketing incentives.