From Texas Humor to 120,000 Orders a Month: How JB Sauceda Built and Sold a Culture-First 3PL | Supply Chain Saga Ep. 015 from Supply Chain Saga

From Texas Humor to 120,000 Orders a Month: How JB Sauceda Built and Sold a Culture-First 3PL | Supply Chain Saga Ep. 015

1 hour 13 minutes Posted Mar 5, 2024 at 3:00 pm.

— Introduction

— JB's Story: From Commercial Photography to Texas Humor to 3PL

— Early Days: From the Garage to a Proper Warehouse in 12 Months

— First Warehouse: Forklift in 3,000 SF and Packages in the Silverado

— Culture as Competitive Advantage: Outsider Perspective in a Traditional Industry

— Job Descriptions, Core Values, and Recruiting for Culture Fit

— Benefits and Employee Programs: Loans, Paternal Leave, and Retention

— Growth Trajectory: From 3,000 SF to 125,000 SF

— The Exit: How Sauceda Industries Sold to Cart.com in 30 Days

— PE, VC, and Logistics: Why Bravado Without Operations Knowledge Fails

— The 4PL Critique: Deliverr, Shopify Fulfillment Network, and Ecosystem Impact

— Shopify, Amazon, and the Future of Entrepreneurial Retail

— Closing Thoughts

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Show notes

<p>JB Sauceda is a serial entrepreneur who went from commercial photographer to Twitter parody account (Texas Humor) to launching his own retail brand — and when he couldn't find a 3PL that met his standards, he built one. Sauceda Industries grew from a 3,000 SF garage operation to 125,000 SF and 120,000 orders per month before being acquired by Cart.com in a 30-day close in July 2021. JB explains how culture, bootstrapping, and a "yes and" mentality drove every stage of growth.</p&g...

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