Welcome to The Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry. Hosted by Lisa Fosdick and Adrienne Barker, MAS —two seasoned pros with decades of combined experience—this show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel. Each episode unpacks critical topics like how to market to distributors, search engine success in the promo space, navigating buying groups, go-to-market strategies, expected services, inventory management, and software onboarding. Whether you're a startup supplier or a veteran seeking growth, this is your go-to resource for actionable advice and elevated results. Subscribe now and get ready to master your market with The Promo Playbook.