When Michael Rosenberg walks onto the Long Island campgrounds, he sees the seven year old version of himself. That's how old he was in 1979, when his sister Laura was diagnosed, and it's why he says he would have been a camper here, and probably a wild one. For more than 40 years, the foundation his family built in Laura's name has funded programs that give kids and their siblings something to look forward to, and in 2006 it became Sunrise Association's very first donor after a single meeting Michael still remembers like it was yesterday. In this conversation, he traces the line from his mother's handwritten mission statement to a $1 million gift for national expansion, and explains why he'd rather sponsor a Color War than write a check to the general fund. This summer, that instinct turned a beloved Long Island tradition into a nationwide celebration, with Color War boxes shipping to Sunrise camps across the country. Topics Covered: • How the Laura Rosenberg Foundation began after Laura's diagnosis in 1979, and the mission statement Michael's mother wrote by hand • The family roles that built the foundation: his mother as the cheerleader, his father as the architect • Black tie dinner dances in the middle of February that brought 300 to 400 people together • The foundation's earliest program grants, including a 1981 sleepaway camp, a clown care program, and SIBS Place on Long Island • The 2006 meeting that made the Laura Rosenberg Foundation Sunrise's first donor, and the entree it provided at Memorial Sloan Kettering • What it means for a sibling to walk into a camp built for siblings, and the flashbacks that come with it • The Sunrise projects carrying Laura's name: the Sunrise on Wheels trunk, the Laura Rosenberg STEAM Shack, and the Laura Rosenberg Hangar • Why the foundation shifted away from naming opportunities toward strategic, outcome-focused giving • A $1 million gift toward national expansion and what it helped make possible • Visiting Sunrise camps around the country and finding the same feeling in every one of them • Eleven years of Color War, from volunteer to co-planner alongside board member David Miller • Legendary breakout themes, including four Disney parks arriving on 18 wheelers and a decades theme with 20 classic cars • Bringing Color War to Sunrise camps nationwide this summer through Color War boxes, from Dr. Seuss hats on Long Island to construction hats in Greater Washington Links & Resources: The Laura Rosenberg Foundation → https://www.thelaurarosenbergfoundati... About Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 77,000 children annually across 15 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more at Sunrise Association - https://www.sunriseassociation.org/

What if camp could come to the kids who can't come to camp? In this episode, we sit down with Deanna Slade, Sunrise's Vice President of Camping Services, and Meredith George, a Child Life Specialist at Monroe Carroll Jr. Children's Hospital at Vanderbilt, to introduce Sunrise H Camp, the organization's first ever in-hospital summer day camp. The "H" stands for Hope, Healing, and Happiness, and that spirit shows up in every detail, from a “campfire” and camp songs in the waiting room to themed activity spaces reimagined fresh each day. Deanna and Meredith share how a beloved Sunrise on Wheels partnership grew into a full pilot program, why these children deserve every chance to simply feel like kids, and how the Tel Aviv University impact study gave them even more reason to dream big. It's a conversation about meeting children right where they are and turning a hospital day into something to look forward to. Topics Covered: How the Sunrise on Wheels partnership in Vanderbilt's infusion clinic sparked the idea for H Camp What the "H" in H Camp really stands for: Hope, Healing, and Happiness Why a brand-new child life therapeutic space made Vanderbilt the right place to launch A walk-through of a full day at H Camp, from the waiting room campfire to themed activity rooms What carries over from Sunrise's in-person camps and what gets modified for a hospital setting Keeping immunocompromised children safe while keeping the magic of camp fully intact Bringing activities right to the infusion bays so no child misses out on the fun How Vanderbilt's nurses and child life specialists are "all in," costumes and all What the Tel Aviv University study revealed about resilience and the Sunrise Effect The dream for H Camp's future and what an in-hospital camp could become anywhere there's a need  About Sunrise Association  The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. Founded in 2006 with one camp and 96 campers, Sunrise now reaches nearly 77,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more at Sunrise Association → https://www.sunriseassociation.org/ 

A parent once emailed Athena Levesque after a low-key March Madness game night on Zoom to say it was the first time she'd seen her son smile in a long time. That moment, not the celebrity guests or the Hollywood cameos, is what Athena points to when she explains why SunriseVX matters. As Director of SunriseVX, she runs a virtual camp that reaches kids from their homes, their cars on the way to treatment, and their hospital beds, sometimes from across the world. In this episode, she takes us inside a day at virtual camp, from age-specific programming to the all-camp "hullabaloo," and shares how real friendships form in a space these children may never share in person. She also pulls back the curtain on Wheels Up, the travel-adventure series now reaching tens of thousands of kids in over 200 hospitals across seven countries, and the careful, intentional work that goes into making every minute of it feel like a true escape. Topics Covered: How SunriseVX grew into a year-round virtual camp launched in 2022 Where campers join from: home, hospital beds, the car on the way to treatment, and countries including Canada, Ireland, and the Dominican Republic What a day at virtual camp actually looks like, broken down by littles, elementary, and teens "Hullabaloo," the all-ages daily gathering, plus virtual twists on camp traditions like golden spoons How genuine friendships and counselor connections give kids a space to just be kids The March Madness game night that became Athena's defining memory of why this work matters Special guests who've joined VX, from Ryan Reynolds and Lucasfilm to a card-guessing magician and K-pop Demon Hunters cast How VX serves all Sunrise campers and creates community across every camp The flexibility that lets kids drop in for ten minutes or every single day, and move between virtual and in-person as their needs change Wheels Up: the American Airlines-sponsored travel series now in 200+ hospitals and seven countries, with translations into Spanish and Hebrew with Arabic subtitles The intentional scriptwriting choices that keep content accessible and comfortable for kids in treatment Links & Resources: Learn more about Sunrise VX and virtual programs → https://sunrisedaycamp.org/vx/ About Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 77,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more at Sunrise Association - https://www.sunriseassociation.org/ 

Dr. Carolyn Fein Levy carries a story most pediatric oncologists do not. At age eleven, she was diagnosed with a malignant ovarian tumor. Today, she leads pediatric solid tumor care at Cohen Children's Medical Center, and she has been part of the Sunrise story since the very first summer in 2006. In this conversation, she shares why her mother became her "sunrise" long before a camp by that name existed, what she sees in her exam room when a Sunrise camper walks in versus when one does not, and why she launched Closing the Umbrella, a caregiver wellness program coming to Sunrise Day Camp-Long Island on May 3, 2026 in memory of her mother. It's a rare conversation with someone who has lived this from every angle: as a child patient, as a parent, as a physician, and as a Sunrise believer. Topics Covered: Dr. Fein Levy's diagnosis and how survivorship shaped her career Why "everyone just gets it" matters more than sympathy at Sunrise Day Camp What kids actually lose when they're pulled out of normal childhood and how camp gives it back Why siblings are the unseen patients in pediatric cancer The Sunrise Effect impact study and the science behind what camp does for kids Empathy versus sympathy and why campers need the first, not the second How camp builds resilience through real wins, real losses, and real social interaction Why so many former campers return as counselors, child life specialists, and physicians Closing the Umbrella: a new caregiver wellness program launching May 3, 2026 Links & Resources: Closing the Umbrella Symposium, Sunday, May 3, 2026, 10:00 AM to 2:00 PM at Sunrise Day Camp-Long Island → https://www.sunrisedaycamp-longisland.org/2026symposiumAbout Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 77,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms.

When Lucy’s younger sister Penny was diagnosed with leukemia at age eight, Lucy’s world shifted overnight. She went from sharing a bedroom with her sister to staring at a perfectly made, empty bed. At school, everyone in their small town seemed to know more about Penny’s diagnosis than Lucy did, and she didn’t have answers for the flood of questions. Then Lucy came to Sunrise Day Camp Long Island, and everything changed. In this episode, 12-year-old Lucy shares what it’s really like to be a sibling, how camp became the one place where nobody asks intrusive questions, and why she now counts down the days until summer. Her advice to any kid or parent on the fence? “You just have to go.”Topics Covered:• What it’s like to be a sibling of a child with cancer: the confusion, the empty bedroom, the unanswered questions• How Lucy’s small-town community reacted to Penny’s diagnosis, and how classmates and friends treated her differently• Penny’s leukemia diagnosis and treatment journey, and how the family navigated long separations• Lucy’s first year at Sunrise without her sister, and the fear and uncertainty of arriving alone• What makes Sunrise different from every other camp: no intrusive questions, no being treated differently, just belonging• How camp feels "normal" and why nobody talks about cancer at Sunrise• Lucy’s favorite camp activities: art, ropes, train, pool, and Color War• Meeting best friend Adriana and the friendships that make camp feel like family• The wellness staff and why parents don’t need to worry about safety at Sunrise• Lucy’s message to hesitant kids and parents: "You just have to go. Everyone’s so nice. You’ll have the best time."Links & Resources:• Learn more about the 20 Summers of Sunrise Magic campaign → sunriseassociation.org/20-summersAbout Sunrise AssociationThe Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more at sunriseassociation.org

Deanna Slade has spent nearly two decades watching Sunrise magic unfold, from the very first summers to today’s full-circle moments when former campers return as staff. She shares what “magic” really means at Sunrise: a place where children are seen as kids first, not patients, and where joy becomes something families carry home long after the camp day ends. Deanna also reflects on the real, measurable impact of camp, including confidence and resilience, through a story of a camper who stepped onto the Sunrise stage and later found the courage to join her school play. Topics Covered• Deanna’s Sunrise journey, from Art Director to VP of Camping and Related Serious • Defining “Sunrise magic” for campers, families, and staff• How camp creates a “regular kid” space and why that matters• Impact and outcomes: confidence, resilience, hope, and what families report over time• The “Sunrise Got Talent” story and a camper’s confidence breakthrough• Campers becoming counselors and the full-circle Sunrise cycle• Childhood as skill-building: social skills, patience, teamwork, coping, and more• Why Sunrise is a place of acceptance, tolerance, and authentic belonging• “Come see it” and why visiting a camp changes everything• One Sunrise family across every camp communityAbout Sunrise AssociationThe Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 69,000 children annually through day camps, in-hospital programs, and virtual platforms.Learn more at https://www.sunriseassociation.org/

In this deeply moving conversation, Bill Villafranco shares his remarkable journey from personal tragedy to profound impact. As trustee of the Virginia B. Toulmin Foundation, Bill has been a transformative force in Sunrise’s growth, championing initiatives from new camp openings to meaningful scholarship programs. He reflects on the moment that changed his life, how he honors Virginia's legacy through values-aligned giving, and why hope — not just as a word, but as a feeling — is at the heart of the Sunrise magic. This episode is a powerful reminder of what happens when love, purpose, and action come together. Topics Covered: • The origin story of the Virginia B. Toulmin Foundation and Bill’s role as trustee • How a single conversation with Virginia shaped a $140 million philanthropic mission • Bill’s personal journey following the loss of his son and his commitment to helping children and families • Why Sunrise’s mission and leadership align so closely with the Toulmin Foundation’s values • The impact of Sunrise camps on Bill’s own children and what it means to visit camp each summer • The significance of the Virginia B. Toulmin Healthcare Scholarship and its legacy • Launching a new women’s leadership scholarship within Sunrise — and why mentorship matters • A life-changing week volunteering at Painted Turtle Camp and learning from a 10-year-old camper • Reflections on hope, healing, and the emotional power of facing your fears • Bill’s perspective on Sunrise’s future — and why he believes no child will be left behind  Links & Resources: • Learn more about the 20 Summers of Sunrise Magic campaign → https://sunriseassociation.org/20-summers • Learn about the Virginia B. Toulmin Foundation - https://www.toulminfoundation.org/ About Sunrise Association: The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities — all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and innovative virtual platforms. Learn more → https://www.sunriseassociation.org/ 

Steph has been part of Sunrise for 15 unforgettable summers. What began as a place of respite during her brother’s cancer treatment became a second home — filled with laughter, friendship, and healing. In this heartfelt conversation, Steph reflects on the early days of camp, the unique experience of being a sibling, and the moments that made her fall in love with Sunrise all over again — this time as a counselor. Her story is a beautiful testament to the long-lasting impact of Sunrise magic. Topics Covered: • Steph’s first summer at Sunrise in 2011 — when the camp was still being built • What it was like to be a young sibling during her brother’s cancer journey • Finding emotional support through a community of fellow siblings at camp • Her most vivid camper memory: rain, golf carts, and laughter • The story of a camper who changed her life as a counselor • What it feels like to return each year and watch campers grow up • Why Sunrise is a place where kids don’t have to talk about cancer to be understood • The joy of being the one screaming “welcome!” on the bus line • What “Sunrise Magic” means to Steph — and how she helps spread it every day • The transition from camper to counselor and the impact of staying connected • Commit to $20/month for 20 months and become a Magic Maker for children impacted by pediatric cancer → https://sunriseassociation.org/20-sum... About Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more → https://www.sunriseassociation.org/

counselors and leaders, their story is a powerful reflection of what Sunrise is all about: transformation, connection, and purpose. In this episode, they share the magic of brotherhood, the trauma of a diagnosis, and the joy of returning each summer to give back what was once given to them. As they carry forward the legacy of lost friends and the love of a community that never gave up, Elijah and Nathaniel remind us why Sunrise matters — for 20 summers and beyond. 🌟 Topics Covered: Elijah’s diagnosis with acute lymphoblastic lymphoma at age 4 and the trauma surrounding his birthday The impact of cancer on their sibling bond and how Sunrise kept them close Becoming campers in 2009 and never missing a summer since What it meant to become counselors — fulfilling promises to friends who didn’t make it How Sunrise taught them people skills and gave them back a sense of self The emotional weight of anniversaries and survivorship Sibling inclusion and how Sunrise supports the entire family Personal stories of campers who looked up to them and inspired their return each year The healing power of community and unconditional belonging at camp Magical moments that made them feel seen, needed, and whole again

In this heartwarming episode, we meet Adriana, a camper at Sunrise Day Camp–Long Island, who opens up about her family’s journey after her younger brother was diagnosed with leukemia. She shares what it was like to watch her brother go through treatment, the loneliness she felt when her parents were often at the hospital, and how Sunrise became the place that brought her joy, confidence, and connection again. From her favorite camp memories—like Color War and the pool—to the lifelong friendships she’s made, Adriana reminds us what Sunrise is all about: a place where every child feels seen, supported, and free to just be a kid. Topics Covered: • Adriana’s story and her brother’s leukemia diagnosis • The impact of illness on siblings and family life • How Sunrise Day Camp helped Adriana regain her confidence • Finding belonging and understanding among other Sunrise campers • The importance of community support during a family’s cancer journey • Favorite camp activities — Color War, pool days, art, and STEAM • Sunrise Sundays and year-round programs that keep the magic going • The power of friendship and connection at camp • Advice for kids who are nervous about coming to Sunrise • Adriana’s message of hope for other families navigating pediatric cancer Links & Resources: • Become a Magic Maker: Commit to $20/month for 20 months → https://sunriseassociation.org/20-sum... About Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities — all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms.