Success Stories with Marshall Atkinson
Success Stories with Marshall Atkinson
Marshall Atkinson
Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.
Success Stories Ep 41 - "From Punk Rock Dreams to Screen Printing Passions"
Sure, you've been in business for a few years... has the daily grind wear you down to a knob? Have you lost your passion for what you thought was an earth-shattering career move a few years ago? That absolutely is not the case with today's guests on this episode of Success Stories. Austin, Texas-based Tony Diaz with Industry Print Shop has been cranking out some of the most creative art-driven work since 2007. Whether it's posters or apparel, you can be sure that Tony's team is knee-deep in the fun of putting together some amazing work. We'll hear how Tony and his crew and industry print shop keep everything on creatively moving forward. So get ready for some awesomeness.
Mar 23, 2022
36 min
Success Stories Ep 40 - "What To Do with Trends"
When something is sales are booming, we often call that action a “trend.”  This is when you want to strike while the iron is hot because we all know that trends can come and go.On today’s Success Stories podcast, we’ll speak with one of the leading experts on trends, Jessica Gibbons-Rauch with Trendependent as she’ll help dissect what it takes to stay on top of the latest trends.  Trendependent is a fantastic source of knowledge for businesses that want to discover the right merchandising choice for their clients.  Whether it is products, colors, texture, or funky styles, Jessica breaks it all down and helps her clients score more sales by staying on top of what is hot.Tune in on this episode of Success Stories, and hear how Jessica can help you too.
Mar 9, 2022
23 min
Success Stories Ep 39 - "You Can't Manage What You Don't Measure"
Have you ever wondered how the top sales professionals in our industry actually build their success?  Where do they start?  How do they identify the right opportunities?  What helps them sustain the growth with the most profitable clients?On today’s Success Stories podcast, we’ll be discussing all of that and more with one of the top sales minds in the business, Justin McKibben with Melmarc and also the McKibben Group.  He has a unique strategy and perspective on this that just might be the right tool for you to use in your business.So, get your pens and notebooks ready, this episode is going to be one that could potentially make a huge impact on your business this year.
Feb 23, 2022
40 min
Success Stories Ep 38 - "The Secret to Maximizing Profitability"
I have a quick question for you?  Are you in alignment with your customers that help you maximize your profitability?That’s the topic of conversation on this episode of Success Stories.  Shawn LaFave with North Georgia Promotions in Alpharetta, GA will help decode the mysteries surrounding this idea.  He’ll give tips on what you need to do to change your business to make more profit.If that is something you feel that you need to hear, then stay tuned to this episode of Success Stories!
Feb 9, 2022
31 min
Success Stories Ep 37 - Spectrums for Success
Many shops in the decorated apparel industry have tied their success to a social mission or maybe they support a cause.On today’s Success Stories, we’ll speak with Patrick Bardsley and Josh Mirsky with Port Washington, NY-based Spectrum Designs on their mission to employ staff members that are on the Autism Spectrum.  Instead of only fundraising and giving to a cause, they are directly impacting the lives of people with Autism through employment, training, and support.If you have supporting companies that are interested in cause marketing or maybe you have a direct interest in people that are on the Autism spectrum, this is one episode that you don’t want to miss.
Jan 26, 2022
21 min
Success Stories Ep 36 - "Success and Future Industry Changes"
If there's one person as uniquely qualified to discuss the future of the industry is Paul Bellantone. With HALO Branded Solutions, he recently made the switch from running PPAI, an organization dedicated to the advancement and education in the promotional products industry, to a senior VP role of sales at HALO. In this Success Stories podcast, we'll discuss the transition from his serving the industry to selling to the industry and where he feels the big moves will be in the coming year. Get your paper and pen out and be ready to take some notes.
Jan 12, 2022
34 min
Success Stories Ep 35 - "Finding the Perfect Style"
For creating unique designs for apparel, what medium do you use and typically stick to for orders? How do you learn something unique? On today's Success Stories podcast, we'll speak with Artem Ionitsa owner of Logo Unlimited in Woodinville, WA about he has created a unique approach to satisfying customers by offering a wide range of decoration methods. Logo Unlimited employs traditional screen printing and embroidery, but also offers laser-etching, heat transfers, dye sublimation, embossing or debossing, applique, patches, and custom labels, plus mixing anything together for a multimedia approach. In this episode, we'll learn how Artem got started and how he's learned the best way to sell more merchandise by offering a bigger selection of decoration techniques for his customers. 
Dec 22, 2021
39 min
Success Stories Ep 34 - "How to Direct Target New Customers"
If you've ever wondered how a recording artist or brand has so quickly developed a merchandise line of their own, chances are someone like Todd Moen with KREATIV LAUNCH was behind it. Todd's company specializes in bringing ideas to life. With over 25 years of experience in production, distribution, and licensing, KREATIV LAUNCH has been the go-to partner for many well-known brands, such as the Rolling Stones, ACDC, the Grateful Dead, HBO, NFL, the NBA, Microsoft, as well as a host of others. In this episode of Success Stories, Todd will break down his approach for how he develops relationships with new customers that are in alignment with KREATIV LAUNCH his capabilities and profit goals. If you want to learn how to succeed in this area, this is an episode that you don't want to miss.
Dec 8, 2021
49 min
Success Stories Ep 33 - "It's All About the Customer"
On today’s Success Stories podcast we will have a real treat.  Brian Jolin with Jolin Promo will discuss how he uses the foundation of stories to sell and engage customers.Brian is a certified StoryBrand professional, and we’ll learn how that has helped him over the years connect and align with his clients to serve them better. Brian has a personalized approach that helps clients find the right products to serve their needs best.You don’t want to miss this episode that is sure to connect with you on many different levels.
Nov 23, 2021
24 min
Success Stories Ep 32 - "Evolving your Sales Process for Company Profit"
Are you in sales for decorated apparel? If so, you might want to pay attention to this new episode of Success Stories as Josh Appelbaum who runs the Apparel Division at Hit Promotional Products, will be discussing his approach to sales. That's right, we'll be chatting about the evolution of the apparel sales process, and how you should be thinking about if you want to increase your numbers for your company. Josh has a great track record in this area, and his unique perspective on selling is going to make a great topic for the show. So get ready to take some notes.
Nov 10, 2021
35 min
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