This episode looks at the way that we see our talents and the value we place on what we can contribute to our organizations and the world around us. It draws on a blog post in Showcasing the Success Journey and suggests steps that you can take to shift the way you see your own capabilities.

Most people are stressed out by uncertainty. The challenge also seems to be that many people seem to think that it is only happening to them. It is not. It happens and it is perfectly natural. In this episode I discuss three suggestions that can help you to cope better as you keep moving forward. This feeling may never go away but the more you confront it. the easier it becomes for you to recognize it and over time you become more accustomed to dealing with it. In the end, that is progress too.

There is a very appropriate saying in marketing. Find your tribe and love them hard. For organizations managers need to be clear about who your customers are and you need to fully understand what they are seeking to achieve by purchasing your product or service.  Developing this level of awareness allows you to provide a level of service that elevates the customer's experience with the organization. This puts them in a position where they are more likely to want to repeat their experience and/or recommend it to others.

Marketing is a holistic concept. To be successful an organization needs to think beyond advertising and promotion. Think also about the systems, structures and process. Two concepts to consider: The Service Triangle The Touchpoints With Customers

Marketing Tip #3 Sell without selling. Public Relations has an amazing return on investment for organizations which choose to employ it. There are easy options for any budget when it comes to PR. You can practice Corporate Social Responsibility at any scale.

Marketing Tip #2  A little controversy can build some great awareness. We all need to learn how to use it to our advantage.

If you sling enough mud against the wall, some of it is bound to stick.

I have recorded a series of videos about marketing drawn from my experiences over the years.  I have decided to take that information as part of this podcast. This is the introduction to the series.

This is a recording of the LinkedIn Local Barbados Online Event featuring a discussion with Author Donna Every.  In this episode she discusses her journey from being a business professional and employee to where she is now, being a full-time author and entrepreneur.  She emphasizes the attention that creative entrepreneurs should pay to the business side of their operations and the discipline that is needed to be a successful and productive author. She even discusses her role as a writing coach and trainer for budding authors hoping to perfect their skills.

This is the audio recording from Refuel and Re-Engage With Sonia, the LinkedIn Local Barbados Online Event from June 4, 2020. It includes a discussion between Marjorie Wharton, Host for LinkedIn Local Barbados and Sonia Layne-Gartside, Coach, Master Trainer and Organizational Change Management Specialist. Their conversation centered around Sonia's book Workplace Anxiety: How To Refuel and Re-Engage.