Show notes
Samantha Coxe, Founder and CEO of Flaus, shares her unique journey from being a mergers and acquisitions attorney to spearheading innovation in oral care with the world's first electric flosser. Key Takeaways:(04:20) Samantha's transition from a legal career to entrepreneurship, identifying a significant market gap.(07:25) Launching a crowdfunding campaign, marking a pivotal moment in Flaus' journey.(09:42) Choosing a direct-to-consumer model, and its evolution over time.(16:51) Emphasizing environmental responsibility in product packaging and recycling.(29:01]) Dealing with a 20% defect rate in the first batch of product.(30:28) Raising capital for product innovation and retail distribution.(38:04) The decision to incorporate as a public benefit corporation.(39:20) Striving for sustainability as a startup and the minimum viable product approach. Resources Mentioned:Samantha Coxe -https://www.linkedin.com/in/samanthacoxe/Flaus | LinkedIn -https://www.linkedin.com/company/goflaus/Flaus | Website -https://goflaus.com/ Ready to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
