Subject Matter X Podcast

Subject Matter X

Todd Stewart & Bob Calise
Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.
#014: CMO of IBM Watson, Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it's time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.
Aug 28, 2019
58 min
#013: CMO of B.Good, Brent Feldman
Brent Feldman, CMO of fast-casual chain B. Good, sits down with Todd Stewart and Bob Calise to talk about why storytelling in the food business is vital, how and why great customer experience is the best marketing, and how he transitioned from the world of ad agencies to working directly inside a growing brand!
Aug 7, 2019
46 min
#012: The Story of Rand Fishkin
Rand Fishkin, founder of Moz and SparkToro, sits down with Todd Stewart and Bob Calise to talk about how his blog turned into SEO powerhouse Moz, what led him to start a new company, and valuable advice for any marketer.
Jul 29, 2019
57 min
#011: The Story of Neil Patel
#011: The Story of Neil Patel by Todd Stewart & Bob Calise
Jul 15, 2019
31 min
#010: CMO of Rapid7 - Carol Meyers
Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!
Jul 8, 2019
44 min
#009: CMO of the Boston Red Sox - Adam Grossman
Adam Grossman, the CMO of the Boston Red Sox, sits down with Todd Stewart and Bob Calise to talk about sports marketing, brand building, and most importantly how he became the CMO of the Boston Red Sox.
Jun 29, 2019
1 hr 9 min
#008: Talking to Chatbots: The Future of Marketing Technology with Justin JW Lee
Justin JW Lee, head of Growth Chatbots & Messaging at HubSpot, joins Todd Stewart and Bob Calise to discuss his career path from the Republic of Singapore Air Force to startups and, ultimately, to Hubspot, his love of data science, and why nerds are taking over the world. You'll learn whether or not chatbots are the future of marketing and sales, what's driving the current chatbot craze, and why chatbots are an integral tool in your marketing stack.
Sep 16, 2018
47 min
#007: The Philosophy Behind Popsockets with David Barnett
David Barnett, the CEO & Founder of the wildly popular consumer product, PopSockets, joins Todd Stewart and Bob Calise to discuss why he started PopSockets, how he made the jump from a full-time college philosophy professor to entrepreneur, and what it takes to create a successful consumer product. You'll learn things like: how to grow as a CEO as your company grows, why it pays off to not pay attention to the industry, and what transfers from the field of philosophy over to his business life.
Sep 9, 2018
37 min
#006: Building Unbreakable Communities and Becoming a Superconnector with Ryan Paugh
Ryan Paugh, the COO & Co-Founder of The Community company, joins Todd Stewart and Bob Calise to discuss why he started The Community Company, how he became an expert in community building, how to do the perfect introduction, why habitual generosity matters in relationship building, and most importantly, how to be a better community builder yourself.
Sep 3, 2018
51 min
#005: Exploring the Universe with NASA's X-ray Telescope and Kim Arcand
Kim Arcand, the Visualization Lead for the Chandra X-ray Observatory, joins Todd Stewart and Bob Calise to discuss the mysteries of the universe, what happens when massive galaxies collide, what really happens in black holes, and what space research means for life on earth. Kim explains how she went from undergraduate studies at URI, to Monster.com, to NASA.
Aug 29, 2018
58 min
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