] Ryan explains the difference between a broken funnel and a leaky one

] What’s the first step you should take if you think your funnel might be broken?

] Davey shares an important step to take to make sure your content displays properly

] Ryan shares what should be checked in events manager after you’ve determined there aren’t any issues from a customer facing perspective

] What metrics should you look at if there’s an issue with your funnel?

] Ryan explains why a high CPM (cost per one thousand impressions) isn’t always something you should fix

] What should you do if your CPA (cost per acquisition) is too high?

] Ryan talks about one of the best ways to reduce your CPM

] Learn the easiest and best way to improve your click through rate

] Ryan explains what you should do if your if your ad metrics look ok, but something still isn’t working

] Learn the most common issues the Till team sees with landing pages

] Ryan shares how you can use Facebook’s built in system to create custom metrics for your ad account

] Learn the biggest thing you can do to continually optimize your funnel