[3:56] Nate shares why Pinterest ads are so appealing in comparison to Facebook [5:43] Learn how Pinterest costs compare to Facebook [6:44] Nate explains which kinds of businesses can benefit from advertising on Pinterest  [9:30] Hear about the types of content that convert best on Pinterest  [10:16] How do Facebook results compare to Pinterest?  [12:20] Jesse explains what you should be looking for when analyzing your attribution results [15:54] How Pinterest is like a blend of Facebook and Google [17:20] Learn what Nate focuses on when coming up with Pinterest ad angles  [19:20] Does Pinterest have the potential to be a big platform like Facebook or Google? [21:01] Nate explains how to decide how to split your ad budget between platforms [22:21] Nate shares where you should begin advertising as a startup  [23:20] Learn how important organic content is on Pinterest

[2:37] What is a lead worth? [4:56] How you can use data to lower lead costs [6:38] How the Facebook lead quality tool works [8:41] Why using conversions API is important [10:14] Why you should test different offers [12:01] An easy way to try to lower your lead costs [13:14] Cut the fluff and sell the end result [16:38] What is LTV (Lifetime Value) and why it’s important [23:18] How increasing your brand visibility can lower your lead costs

[02:34] What a Google business profile is [04:09] Recent study results about how often people search business on Google [06:23] What you should focus on when setting up your Google business profile [13:49] Why Google reviews are important [15:20] Tips to get more reviews on Google [18:45] Why it's important not to ask people to copy and paste the same review for you across multiple platforms [21:47] How bad reviews can actually be helpful

[3:12] Is TikTok a better advertising platform for certain businesses? [6:01] What makes TikTok so powerful [7:35] Why blending in is important when advertising on TikTok [9:24] Results Till Agency is seeing for clients on TikTok vs Facebook [15:01] Should TikTok be your primary advertising platform? [17:17] Why keeping things simple on TikTok works [20:51] Top tips to getting started on TikTok

[3:19] The benefits of advertising on Google [5:06] Search platforms other than Google you might consider [6:11] Kinds of businesses that tend to do well on Google [8:26] Targeting options for Google ads [10:15] Should you replace Facebook or Instagram ads with Google ads or go with a blended approach? [13:00] One of the biggest differences between Pinterest and Google [15:16] The first step to starting Google ads [18:56] Tips to get the best results on Google [21:54] The number of Google ads you should run you’re starting out and when to adjust

[4:54] What do we mean by Website Optimization? [6:47] Where do we start with Website Optimization? [7:55] Where do we start after a website audit? [9:57] Comparing SEMrush and Ahrefs [12:10] Recommendation for a lower cost tool [13:60] Why use a tool for content research vs. intuition? [17:30] Favorite content tools [24:54] Improving website speed [35:00] Number one recommendation for your first tool to get started [36:48] Other tool recommendations [37:43] What optimization tasks make the biggest difference [42:34] Where you should put your time in and where should you consider hiring out

[2:59] Leah shares some of the biggest barriers when it comes to businesses trying to find the right people to show their ads to [4:08] Jesse talks about what sets Till Agency apart from other ad agencies [5:02] With all the privacy updates, Leah explains if it’s even still possible to get in front of the right people  [7:21] Leah shares what other small businesses can do to combat the potential loss of that data and how they can target more effectively and accurately [9:04] Leah talks about an ad strategy that is currently working for several Till Agency clients [11:48] Learn why attribution has become increasingly more important over the last couple years [15:49] Leah and Jesse explain why you should have specific landings pages for your ad campaigns [20:52] Hear how the Till team works to help clients with rising costs and continue to see the best results possible

[3:47] Ryan briefly explains how the 2021 iOS14 updates effected attribution [5:35] Ryan shares how much traffic Till Agency clients see coming from a mobile iOS device and how the iOS14 updates presented a challenge [7:46] Ryan defines what attribution is [8:34] Davey and Ryan discuss a scenario of how the iOS14 updates effected Facebook attribution [10:19] Are there any social media or advertising platforms that offer better attribution data? [15:12] Ryan explains the most simplest way to sorting out attribution post iOS updates [19.31[ Ryan shares what you can use to get more specific data for free [20:16] Learn how you can use your data to make adjustments to specific campaigns [28:02] Davey and Ryan explain why tracking tools like Hyros are worth the investment

[5:20] Leah explains if SEO is even worth it anymore [6:20] Can some businesses benefit more from SEO than others? [9:22] Leah chats about some of the effects of Google’s 2021 core web vitals roll out [14:25] Leah and Davey explain Google’s next big update and what it means for you [20:28] Davey explains what you should be doing to prepare for Google’s next update Leah’s top 5 tips for SEO success in 2022 [21:03] Tip 1: Understanding searcher intent is more important than focusing on SEO hacks [22:41] Tip 2: Looking at broader topics instead of worrying about the separate words that you’re using could make things easier for you [28:09] Tip 3: Incorporating multimedia content is becoming more and more important [31:21] Tip 4: Why you need a Google My Business profile with up to date and relevant reviews [35:55] Tip 5: Google shouldn’t be the only place your business is getting reviews or showing up online