Episode 5: Becca Campbell, Little Z Sleep: Content Is King - How Little Z Sleep Used Content to Achieve Big Growth from Stuff Marketers Say

Episode 5: Becca Campbell, Little Z Sleep: Content Is King - How Little Z Sleep Used Content to Achieve Big Growth

43 minutes Posted Jan 27, 2021 at 6:15 am.

] Learn about Little Z Sleep and their mission

] Jesse shares the channels he believes have been most effective for Becca & Little Z Sleep

] What Becca thinks has been the most effective channel in building audience trust

] Becca explains why she thinks people expressing disagreement to the methods she teaches actually helps her business

] Learn why even negative engagement can be a good thing for your ads

] Becca shares what led her to start running paid ads for her business

] Becca explains why her working with Till has been better than working with other ad strategists

] Becca shares some questions to ask before hiring an ad agency manager

] How Becca uses her content to build the trust gap with her audience

] Learn what the most successful lead magnets have in common

] Jesse shares why supporting content is so important when it comes to running ads

] The worst business advice Becca has ever received

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Show notes

_“I remember coming to Jesse saying “I just want 100 sales a month, that’s all!”[...] and we were doing that very quickly after that. I wouldn’t have thought three years ago that what we do is so anchored in Facebook ads and ad spend in general, but it’s been the lifeblood of our business.” _

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