Work-life balance as a coach is a nightmare to get right, and I'll be honest, I definitely haven't got it cracked but I've made progress. I walk through my "life audit" and the six areas I split my time across, why sacrificing your own training for the business always comes back to bite you, how blocking your time out gives you more freedom rather than less, and the investment days vs consumption days concept I picked up from Menno Henselmans. Check it out.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective My Newsletter - Sign up here Vaydur - #1 AI Content Creation Tool Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I answer a ton of listener questions, including When should you stop scaling your business? No leads despite posting every day How to stop procrastinating and actually get things done Moving into a new niche before you've got clients in it What coaches waste time and money on Everything I've changed my mind on in the last year(volume, zone 2, peptides, virality) Hope you get a ton of value from it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

Most coaches never get above 5K a month & it's more often than not, it's not because they aren't a good coach. It's the stuff around the job. The consistency. The niche they refuse to commit to. The personality they're too scared to show. The marketing they think is beneath them. In this one, I break down the six things keeping coaches stuck under 5K, and what to do instead. If you're trying to get there, this is your roadmap. If you're already there, it's how you push on to 10, 15, 20K — because once you crack 5K, the rest is just repeating the process and getting better at it. What I cover: Why consistency beats being the "better" coach (and why most can't do it) The niche mistake that means you're talking to no one Why your personality is the only USP no one can copy Getting better at the actual job  Marketing and selling without feeling sleazy Hope you get a ton of value from this one.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

This episode is essentially a brain dump of everything I believe coaches need to hear when it comes to mindset.   It's off the back of a load of conversations with coaches who are feeling lost, questioning whether they're gonna make it, and wondering whether this whole thing is even worth it. I've struggled with things many times over the years, so these are just my honest thoughts on mindset, not me sat on my ivory tower.   We cover: Why consistency is basically a game of chicken and why you can't be the one to swerve Imposter syndrome, comparison, and how to actually deal with both The "if not me, then who" reframe. Why failire is literally the cost of entry, and what to do with it Staying in your lane when everyone around you looks like they're doing better Why you don't need to be perfect, you just need to keep going The difference between coaches who make it and coaches who don't I hope you get a lot out of this one & it gives some fuel to the guys struggling.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I'm talking through the seven biggest financial mistakes I made in the first few years of my coaching business. These are some dumb things I actually did that put me in real financial danger, and the only reason I got out of them was that my business kept growing at the right time. If it hadn't, I'd have gone under. I cover: Not saving tax when you go self-employed and how to manage it. Spending money on stuff you don't need. Upgrading your lifestyle too soon off the back of a good month Upgrading your business too soon and why you need less than you think Getting the wrong accountant and how much that nearly cost me Not tracking your numbers and the subscriptions costing you. Not investing early enough and the real cost of that decision If you're a coach who's having good months but not sure where the money's going, or you're just starting out and want to avoid the mistakes I made, this one's worth your time.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

You're posting consistently. You're showing authority. You're talking directly to your niche. And still getting no enquiries. This is something I've seen across multiple conversations this week with genuinely good coaches who are doing everything right on paper. Top of funnel content, social proof, pain point posts, CTAs. The works. And nothing is coming back. The reason is almost always the same. Nobody knows who you actually are. In this episode, I'm talking about personal brand, what it actually means, where it fits in your funnel, and how to start showing more of yourself online without becoming someone you're not. We cover: Why evidence-based coaches are the most likely to make this mistake Where connection content sits in the funnel and why skipping it kills your enquiries What people actually message you about (it's not your coaching posts) How to document your life without it feeling fake or performative If you're a coach doing 0 to 15k a month and putting in the work but getting nothing back, this is for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Physique Collective - https://www.skool.com/physiquecollective Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

Getting ghosted as an online coach is one of the most frustrating things you'll deal with, but most coaches are handling it completely wrong. In this podcast,  I break it down into the two situations you will run into Someone enquires, seems keen, maybe gets sent a payment link - then disappears An active client goes quiet, stops checking in, and potentially cancels their payment without a word. Both sting. Neither means what you think it means.   I'll walk you through how to think about each one, what to do tactically, and the mindset shift that stops you from spiralling every time it happens.   And if this is happening regularly, it's probably a content and lead quality problem, and I cover that too.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

If you’re an online coach struggling to get clients There’s a good chance your sales funnel is flawed (or doesn’t exist). In this podcast, I break down: What a sales funnel actually is Why every coach already has one (whether they realise it or not) How to structure your content so it brings in clients consistently The difference between top, middle, and bottom of funnel content How to turn followers into paying clients This is the exact framework I use inside my own business and with my mentees to build consistent client acquisition. Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.   From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.   I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

Most coaches will tell you their monthly revenue.   Nobody tells you what it costs to run a business.   In this episode, I'm breaking down every single overhead in my online coaching business.   The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.   If you're building an online coaching business and want to understand where your money should (and shouldn't) be going, this will help   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off