Strategy Simplified
Strategy Simplified
Management Consulted
S24E5: McKinsey Case Interview Example: Electric Truck Market Entry
46 minutes Posted Aug 6, 2026 at 4:00 pm.
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Send us Fan Mail George Cary spent five years as a McKinsey EM. In this live case, he coaches candidate Harvey through a real McKinsey market entry study: should a diesel truck manufacturer build and sell electric trucks. Harvey builds a framework, runs the full cost-of-ownership math, and lands a final recommendation. George pauses after every section to break down good vs. great in real time. You'll learn: Why McKinsey calls it "problem solving," not casing – and the vocabulary that signals...