Send us Fan Mail Thrive Market just became the first major online grocer to drop alcohol completely, and the internet is cheering… but the business case isn’t what it seems. In this episode, we break down the real reasons behind the move, what the data actually says about drinking trends, and why households, not individuals, tell the true story. We cover: Why “54% of adults drink alcohol” is the wrong metric for retailersThe hidden logistics + regulatory friction behind alcohol shipping...