Send us a text Labubu dolls are the latest global craze... but what makes them so irresistible? In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore: How scarcity fuels demandWhy repeat purchases matter more than volumeHow the resale market reinforces valueIt’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll. Links ...