Strategy Simplified
Strategy Simplified
Management Consulted
S20E7: Ram Shelves Electric Pickups - Were They Doomed From the Start? (September 15, 2025)
24 minutes Posted Sep 15, 2025 at 3:00 pm.
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Send us a text Ram will cancel its all-electric pickup, raising questions about the EV market, the rise of hybrids, and what truck buyers really want. Was the plan ever realistic, or just peak EV hype? Jenny Rae and Namaan break down the strategy shift at Stellantis — the parent company of Ram, Jeep, Chrysler, and Dodge — and why it matters. They also highlight: The risks of chasing trendsThe limits of EV infrastructureWhy hybrids may be the more practical bridge for automakersWhy doubling do...