Send us a text Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products. Links mentioned in the episode: Visit Jolie's siteLearn more abou...