Send us a text In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option. Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates. Key Takeaways: How to str...