Show notes
What do massive warehouses, long lines, and annual memberships have in common? They all work together to make up the giant retail enigma that is Costco. Today, we're taking a look under the hood at what makes the retailer a unicorn in its space (hint: it all boils down to the business model).
What does the future hold for Costco? Why a membership model? How does Costco maximize the lifetime value of each customer? Dive into the show to have these questions answered, and much more.
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