<p>In this episode, Laura and Matt discuss the very risky and misunderstood role of purpose within an organization's strategy. </p><p>Discussion topics include:</p><ul><li>Social purpose vs purpose and why a purpose statement at all</li><li>Purpose vs vision, mission and brand promise</li><li>How a great purpose statement can inform strategy, drive performance and differentiation and even attract and retain key talent</li><li>Good and poor purpose statements</li><li>Who owns purpose</li></ul>

Promises, Kept Episode 3 - The Value of a Promise Consistently Kept™ with Michael Carter

Opportunity Unleashed is a podcast by Level5, bringing you expertise on the subjects that matter in business and management. Level5 Strategy is one of Canada’s leading boutique consulting firms that helps our clients grow by building and implementing strategies that generate ownable, competitive advantage. We have a unique perspective that combines our brand-driven mindset with insights and strategy to develop solutions that are as actionable as they are inspiring. Topics in our podcast series will include; brand strategy, customer experience, multicultural growth, industry insights and more.