AI in clinics is moving fast, and most owners are still trying to figure out what actually matters.In the latest episode of Strata Stories, Paul sat down with Rafi Salazar to break down what they’re seeing in real time from both the practice owner and operator side.Here’s where to focus if you want AI to actually improve your operations, not just check a box:• Start with friction, not features—identify where your team is losing time daily and solve that first• Treat AI scribes as a baseline, not your strategy—documentation alone won’t differentiate you• Focus on front desk, intake, and billing workflows first—that’s where speed and revenue improve fastest• Be cautious with unsupervised AI in high-risk areas like billing and compliance• Only adopt tools that remove steps, not ones that add complexityAnd here’s the shift most people aren’t talking about:In a year, “AI” won’t be the differentiator.How you apply it inside your operations will be.If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

This week on Strata Stories, Summer Pittman, a RCM Success Specialist, talks about one of the most overlooked revenue risks in rehab practices: credentialing. It sounds administrative. But the mistakes are expensive. Highlights from episode: • Clinics often start seeing patients before a confirmed payer effective date • Some insurers won’t retroactively credential, leaving entire plans of care unpaid • Missing welcome letters or documentation makes denials nearly impossible to appeal • New locations and new providers are frequent credentialing blind spots • Many practices sign payer contracts without fully understanding the fee schedule they're agreeing to • Going in-network with every payer isn’t always the smartest strategy If you’re opening a clinic, adding providers, or expanding locations, this episode is a great reminder that credentialing isn’t a checkbox. It’s revenue protection.If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

Maximizing revenue without sacrificing care 💡This week on Strata Stories, three leaders—Michael Silva, Randy Hite, and Chris Noga—shared their playbook for adding cash revenue services to a clinic.They dive into:• How to educate your team and get buy-in• Systems and expectations that make or break cash services• Marketing strategies to engage your community• How cash services can complement your standard insurance fee schedule when done strategicallyCash revenue isn’t just an add-on—it’s a tool to increase margin, enhance patient experience, and strengthen clinic resilience when executed the right way. If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

The uncomfortable truth about “being profitable” 👀 ⬇️This week on Strata Stories, Casey Peters sits down with Sean Healy, founder of Accounted4, to unpack why so many clinic owners feel financially stressed… even when their P&L says they’re fine.Highlights:• Profit ≠ cash flow and that gap creates real anxiety• A full schedule means nothing if you don’t know your breakeven visit number• Most financial data is unusable until it’s cleaned and structured correctly• The instinct to cut expenses can actually make cash flow worse• Sometimes the right move isn’t to fire… it’s to hire strategically• Culture never shows up on the P&L but turnover absolutely does“Simple isn’t always easy. And common sense is rarely common practice.”If you’re a clinic owner who feels busy but financially uncertain… this episode will sharpen your thinking.Especially if you’re trying to shift from clinician-first to business-minded leader. 🎧

The secret behind Josh Funk growing R2P from 1 to 17 locations 👀 ⬇️This week on Strata Stories, Paul Singh sits down with Josh to discuss just what made growth possible.Highlights:• The second location is the hardest—splitting time exposes fragile systems• Early operations ran on Google Docs and one-page cheat sheets• Codifying processes first, then layering tools, made scale possible• Growth depends on process + culture + clinical excellence• Surviving 2020 profitably proved the model and unlocked expansionIf you’re trying to go from “operator” to “builder,” this conversation is a must-listen. 🎧If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

This week on Strata Stories, Casey Peters, COO of StrataPT, unpacks a debate that comes up constantly in rehab therapy: in-house billing versus third-party billing.He focuses on what owners need to think through as their practices grow and complexity increases.A few takeaways from the conversation:• In-house billing often works early, but becomes fragile as volume grows• Losing a single biller can mean losing years of payer knowledge and workflow context• Billing is only one part of RCM, gaps anywhere in the process create revenue risk• Payer rules change constantly, and keeping up requires focus and scale• Clean processes and accountability matter more than where billing lives• Owners should review AR, denials, and payment trends, not just bank balances• The right RCM partner reduces handoffs and clarifies ownershipThis episode isn’t about features or pricing.It’s about visibility, resilience, and protecting the business as it scales.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!Have any questions? Send us a note [email protected].

This week on Strata Stories, Part 2 of Dana Strauss’s "State of the State," she breaks down the uproar around the “professional” designation, dispels common myths about what it means for the DPT, and connects it to the real issue beneath the surface: how education costs, loan caps, and workforce access intersect.In Part 2, she covers:✅ What the degree designation change really means (and what it doesn’t)✅ How loan caps, financing, and ROI are shaping the future of DPT programs✅ What changes may be necessary at the academic level to keep the profession sustainable✅ How therapy can better justify appropriate loan limits to policymakers✅ Where digital and access models can either hurt or strengthen the profession’s value storyThis conversation goes beyond labels and headlines.It’s about access, affordability, outcomes, and how rehab therapy positions itself for the future.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

This week on Strata Stories, Part 1 of Dana Strauss’s "State of the State" breaks down what’s happening at the federal level and what it means for rehab therapy right now.Dana cuts through the policy noise and shows how these programs and models actually affect clinics on a day-to-day basis.In Part 1, she covers:✅ The most important federal programs, models, and policy shifts affecting rehab therapy today✅ Where new reimbursement and revenue opportunities may be emerging✅ How therapy can better prove its value to CMS and influence future payment modelsThis episode also sets the stage for a bigger conversation—how policy decisions shape clinicians’ purpose, practice sustainability, and long-term profitability.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk.In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:1️⃣ How to identify real market gaps — and secure the right early funding 2️⃣ Why passion isn’t enough to build a sustainable clinic 3️⃣ How to move your startup from default dead to default alive by de-risking key decisions 4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategiesBuilding a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Some conversations age well — and this is one of them.I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.In this episode, we dig into:1️⃣ How therapists can monetize their expertiseFrom consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.2️⃣ How to motivate your team to create contentNot by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.3️⃣ Why consistency beats perfectionRafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.4️⃣ When it’s time to let a therapist go — and how to do it respectfullyA difficult topic, handled with transparency and care.5️⃣ How to support employees during performance improvement periodsBecause accountability and empathy aren’t opposites — and healthy teams require both.A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].