Storytellers and Changemakers: Storytelling for Nonprofit Fundraising, Growth & Community Impact
Storytellers and Changemakers: Storytelling for Nonprofit Fundraising, Growth & Community Impact
Eme Bassey
Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands. Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant. Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.
Being More Human: How Storytelling & Empathy Can Transform Leadership - with Leilani Garrett
-In a world full of noise, connection is the real currency.And storytelling—done right—is how you earn it.What if the real secret to better leadership, stronger teams, and more impact… was simply being more human?In this episode, Leilani Garrett shares her journey from corporate sales into storytelling, empathy, and leadership—and why these “soft skills” are actually your strongest strategic advantage.We explore how storytelling affects the brain, why empathy fuels innovation and revenue, and practical ways you can build deeper human connection in your work and life.🎁 Free Resource: Radical Empathy PlaybookIf you want to go deeper, grab Leilani’s free guide here:👉 https://leilani-garrett.myflodesk.com...The playbook is designed to help you build deeper human connection in leadership, culture, and everyday life, with practical prompts and storytelling strategies you can apply immediately.🔑 What You’ll LearnThe neuroscience behind storytelling and brain synchronizationWhy empathy isn’t just nice—it’s profitableHow curiosity unlocks deeper connection and influencePractical habits to become a more human, effective leaderHow stories strengthen teams, culture, and organizational growth⏱️ Chapters00:00 Introduction to Storytelling and Empathy03:16 Leilani’s Origin Story08:03 The Power of Storytelling10:01 Curiosity and Connection13:53 Understanding Radical Empathy15:21 The Two-Way Nature of Storytelling18:12 The Art of Listening19:26 Connecting Through Stories21:06 Cultural Heritage and Identity22:33 Empathy as a Smart Skill24:34 The People Factor in Organizations25:35 Practical Habits for Connection27:55 Building Cohesive Teams🔗 Resources & LinksLeilani Garrett: https://leilani-garrett.comLeilani on Innstagram:   / lahhnee  Leilani's book: https://www.amazon.com/After-Burn-Lei...
May 1
31 min
"Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity
In this episode of the Storytellers and Changemakers podcast, Eme Bassey speaks with Tara Talabi, founder of The Widows Walk, a charity dedicated to supporting widows through their grief journey. Tara shares her personal story of loss and how it inspired her to create a community for widows who often feel isolated after the death of their partners. The conversation delves into the importance of hope, the role of community support, and the impact of faith in overcoming adversity. Tara emphasizes the need for understanding and compassion from those around widows, as well as her aspirations to expand her charity and reach more individuals in need.Takeaways- The Widows Walk was created to support widows.- Hope is essential for healing after loss.- Community support plays a crucial role in recovery.- Grief is a unique journey for each individual.- Faith can provide strength during difficult times.- Widows often feel isolated after the initial support fades.- Restoration and rebuilding are key tenets of healing.- Tara's personal experience drives her mission to help others.- Listening to widows' needs is vital for effective support.- Future plans include expanding the charity's reach and impact.Chapters00:00 The Birth of The Widow's Walk02:45 The Power of Hope05:07 Tara's Personal Journey of Loss09:56 Support Systems in Grief12:23 The Importance of Community14:44 Starting The Widow's Walk17:24 Acts of Kindness and Their Impact19:48 The Long Road to Healing20:06 Navigating Grief and Vulnerability22:05 The Importance of Faith in Healing24:59 Building Community Support for Widows27:23 Finding Strength in Scripture32:32 Words of Encouragement for Widows and Supporters35:16 The Future of Widows Walk#widows #grief #hope #podcast #interview #communitysupport #charity #resilienceinaction #faith #mentalhealth #widowhood #personalstories #storytelllingfornonprofits
Jan 3
38 min
Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”
Eme discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence.In this rambling unfiltered episode , Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.TakeawaysBelief in God has been a guiding force in my life.Storytelling became an obsession after taking a course.Knowledge is different from understanding; interaction is key.Teaching storytelling is about teaching humanity.The Vivid Story Method simplifies storytelling for marketing.Without understanding, storytelling becomes just a tactic.Personal stories create deeper connections with audiences.The book serves as a foundation for storytelling success.Engagement with the material is essential for growth.Storytelling transforms marketing into a meaningful connection.Chapters00:00 Faith and Inspiration Behind the Book01:14 The Journey to Storytelling04:45 Understanding Storytelling in Marketing08:04 The Vivid Story Method Explained12:37 Bringing the Vivid Story Method to Life16:03 Podcast Outro - Olabassey.wavFind "The Vivid Story Method" on AMAZONstorytelling, email marketing, Vivid Story Method, personal stories, knowledge, understanding, pattern recognition, marketing strategies, connection, faith, fundraising, nonprofit storytelling
Nov 22, 2025
16 min
[Storytime] "Connection and community are vital for mental health and wellness": The Story of Listening Ears Charity - with Founder, Toyin Ogunbanjo
SummaryIn this episode of the Storytellers and Changemakers podcast, host Eme Bassey interviews Toyin Ogunbanjo, founder of Listening Ears charity. They discuss the origins of the charity, the personal calling that led Toyin to start it at the age of 50, and the various challenges and successes she has encountered along the way. The conversation highlights the importance of community support, the impact of isolation on health, and the various initiatives Listening Ears has implemented to help the elderly. Toyin shares inspiring stories of miracles and funding successes, as well as the importance of connection and wellness in combating loneliness. The episode concludes with Toyin's call for support for her charity and her passion for helping others.Chapters00:00 Introduction to Listening Ears Charity02:40 The Calling Behind the Charity05:08 The Journey of Establishing Listening Ears07:38 The Impact of Listening Ears10:19 Feel Good Fridays and Community Engagement12:36 The Importance of Connection and Support14:57 Addressing Loneliness and Isolation17:44 Celebrating Milestones and Achievements20:27 The Importance of Connection22:31 Miracles and Funding Stories32:40 Impact of Listening Ears on Service Users39:58 Challenges and Fulfillment in Charity Work41:28 The Pursuit of Excellence in Reporting45:15 Navigating Burnout in Charity Work48:57 Managing Expectations and Attitude51:00 Finding Motivation to Keep Going53:34 Supporting Community InitiativesTakeawaysListening Ears was founded in 2006, coinciding with Toyin's 50th birthday.Toyin felt a calling to comfort the hurting despite her own struggles.The charity started with minimal funding and grew through community support.Feel Good Fridays aim to reduce isolation among the elderly.Isolation has severe health impacts, killing more than smoking.Toyin shares miraculous funding stories that helped sustain the charity.Connection and community are vital for mental health and wellness.Toyin emphasizes the importance of clear vision in overcoming challenges.Burnout is a common issue in charity work, but passion drives perseverance.Support for Listening Ears can come through donations and community engagement.KeywordsListening Ears Charity, Toyin Ogunbanjo, charity, community support, isolation, Loneliness, mental health, wellness, fundraising, elderly care, Feel Good Project, Storytime
Nov 22, 2025
1 hr 3 min
Saying YES! Even When It Is Scary: The Story of "House of Wells, Africa" - with Kemi Oyin-Adeniji
Kemi Oyin-Adeniji shares her inspiring journey as the co-founder of House of Wells, a ministry dedicated to helping children in South Africa. Kemi discusses her early life, her family's faith, and the divine call that led her and her husband to leave their successful careers in the UK to pursue a life of service. Through dreams and visions, they received guidance on their mission, which focuses on restoring hope and potential in children. Kemi reflects on the challenges they faced, the importance of faith, and the transformative power of following God's calling. In this enlightening conversation, Eme Bassey and Kemi Oyin-Adeniji explore the profound themes of faith, obedience, and the transformative impact of the House of Wells. Kemi shares her journey of establishing enrichment centers that provide holistic support to children in need, emphasizing the importance of feeding their souls, spirits, and bodies. The discussion highlights the challenges and rewards of fundraising through prayer and faith, showcasing testimonies of God's faithfulness in providing for their mission. The conversation culminates in a powerful reminder that obedience to God's calling can lead to life-changing impacts for others, reinforcing the idea that every act of kindness and service is a step towards transformation.Chapters00:00 Introduction to Kemi Oyin-Adeniji03:01 The Birth of House of Wells03:20 Kemi's Early Life and Career Journey07:55 God's Calling and the Journey into Ministry12:41 The Impact of Ministry Work16:37 Navigating Uncertainty and Doubt23:49 The Vision for South Africa and Children27:12 The Decision to Move to South Africa27:31 Navigating Divine Callings and Personal Struggles32:27 Understanding God's Purpose in Our Lives38:11 The Weight of Decision-Making and Family Impact42:34 Faith in Action: Trusting God Amidst Uncertainty48:38 The Journey of Obedience and God's Provision54:03 The Journey of Validation and Obedience56:10 Reflections on Life's Changes and Outlook58:43 Establishing the Enrichment Centers01:00:05 Growth and Impact of House of Wales01:02:06 Transforming Lives Through Education and Faith01:08:59 Funding and Sustaining the Mission01:15:10 Stories of Hope and Faith01:19:24 Faith and Provision01:21:39 Testimonies of God's Faithfulness01:24:15 The Logistics of Giving01:26:34 Miraculous Provision in Times of Need01:28:27 The Cost of Obedience01:30:46 The Impact of Obedience on Others01:33:52 Transformative Power of Faith01:36:31 The Rewards of Faithfulness01:39:18 The Journey of Faith and Service01:43:18 OutroTakeawaysKemi Oyin-Adeniji is the co-founder of House of Wells.The journey to starting House of Wells was guided by divine dreams.Kemi's husband left his law career to pursue ministry.The couple faced challenges in their decision to move to South Africa.Kemi initially struggled with the idea of leaving her successful job.Their ministry focuses on restoring hope in children.Kemi's dream revealed her calling to serve children in need.Faith played a crucial role in their journey.The couple's story emphasizes the importance of obedience to God's call.Kemi believes that God uses those who are purpose-focused. Obedience to God is for our own good.Faith is essential in navigating life's challenges.House of Wells started with just seven children.The enrichment centers provide holistic support.Education is a key focus for empowering youth.Fundraising is often done through prayer and faith.God has never disappointed in providing for needs.Transformative work often comes at a cost.Every act of service can change lives.The journey of faith leads to personal growth.Please Support the Exciting work of House of Wells, Africahttps://www.houseofwells.org/donations/PayPal.me/houseofwellsafrica
Nov 9, 2025
1 hr 43 min
Create it Once & Use it Forever: 11 Benefits of an Email Mini-Course as a Lead-Magnet
SummaryEme Bassey discusses lead magnets, particularly focusing on email mini courses as an effective strategy for building email lists and engaging with potential customers. She emphasizes the importance of providing value upfront, building trust, and creating lasting relationships with subscribers. The discussion covers various benefits of email mini courses, including their ability to attract ideal clients, educate about the business approach, and serve as a long-term marketing tool.Chapters00:00 Introduction to Lead Magnets03:41 Understanding Email Lists and Service Providers06:22 The Swiss Army Knife of Lead Magnets09:18 Creating Value with Email Mini Courses12:41 Building Trust and Authority15:28 Qualifying Your Audience18:27 Selling Without Being Pushy21:20 Long-Term Benefits of Email Mini Courses24:16 Conclusion and Next StepsTakeawaysLead magnets are essential for building an email list.Email lists are more effective than social media for business.An email mini course is a versatile lead magnet.Providing value upfront builds trust with potential clients.Email mini courses can educate subscribers about your approach.They help filter out non-ideal clients from your list.Creating a mini course allows for ongoing engagement with subscribers.Once created, a mini course can be used indefinitely.Email courses can nurture leads and convert them into customers.Building a relationship through email courses is key to long-term success.Keywords: Keywordslead magnets, email marketing, email list, mini courses, audience building, online business, trust building, marketing strategies, content marketing, customer engagementWebsite: www.emailwriterslab.comBook a strategy call: https://tidycal.com/emailwriterslab/20min-strategy
May 5, 2025
27 min
The Vivid Story Method (Book) & How to Make it Yours
In this conversation, Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. Bassey discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.TakeawaysBelief in God has been a guiding force in my life.Storytelling became an obsession after taking a course.Knowledge is different from understanding; interaction is key.Teaching storytelling is about teaching humanity.The Vivid Story Method simplifies storytelling for marketing.Without understanding, storytelling becomes just a tactic.Personal stories create deeper connections with audiences.The book serves as a foundation for storytelling success.Engagement with the material is essential for growth.Storytelling transforms marketing into a meaningful connection.Chapters00:00 Faith and Inspiration Behind the Book01:14 The Journey to Storytelling04:45 Understanding Storytelling in Marketing08:04 The Vivid Story Method Explained12:37 Bringing the Vivid Story Method to Life16:03 Podcast Outro - Olabassey.wav
Dec 28, 2024
16 min
Why it took 4 Years to Finish my Book
Eme Bassey shares the profound journey of writing her book, The Vivid Story Method, which took four years to complete. She reflects on the persistence of the idea and how it chose her, emphasizing that some creations are not just about the creator but about serving a greater purpose. The conversation explores the importance of patience in the creative process and the responsibility of bringing valuable ideas into the world.
Dec 5, 2024
12 min
Starting Over: 3 Things I am Doing to Get it Right This Time Around
Eme discusses the three fundamental shifts she is making to rebuild her business: taking full responsibility for her choices, simplifying her niche and messaging, and focusing on actions rather than outcomes. She also shares the tools she is using to support her new direction, emphasizing the importance of starting over with a smarter approach.
Nov 8, 2024
14 min
A Conversation with the (humble) King of Memberships - Neil Stafford's Story
This month Neil celebrates 25 years since he made his first online sale! We talk about his journey and get insight on the opportunities and challenges of being an ambitious online entrepreneur today. Neil Stafford is The Founder and Creator of The Training Vault and The New Smarter Way for online business. Neil made his first sale online back in May 1998, launched his first online membership site in 2003 and started helping and training other ambitious Entrepreneurs in December 2000. As well as his own online sales, he's helped thousands of entrepreneurs around the world sell millions of Dollars of their products, programs and services. Resources Mentioned Freelancer to CEO Virtual Summit Neil Stafford's Website
Jun 2, 2023
27 min
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