In a misogynistic world, it is likely that most females have been subjected to male violence and misogyny. This exercise directly challenges current theories and statistics around which types of women become victims of male violence – and how common so- called ‘revictimisation’ is. There is a statistic that suggests that 2 in every 3 women who have been abused by men will be subjected to male violence again (Classen et al., 2005). There are entire theories and fields of expertise that focus on explaining revictimization rates of women and girls. Most of those revictimization theories focus on vulnerability, behaviour or character of women and girls (Eaton, 2019). In line with traditional positivist perspectives of victimology, many theories suggest that there is something specific about certain women and girls which means they will be a repeated target of male violence. Not surprisingly, there are few theories which argue that the reason for such high revictimization rates of women and girls is due to the sheer prevalence of male violence across the world. If each woman in a diverse room full of professionals can recount ten, thirty or fifty instances of when she was subjected to male violence, it is surely not something internal or specific to that woman that is causing or precipitating that revictimization. Maybe, revictimization of women is so likely because male violence is so embedded into society. Maybe all women are likely to be revictimised? Maybe it has nothing to do with our behaviours or upbringing or what we were wearing or how we walk down the street (as suggested by some researchers such as Kikue Sakaguchi et al.). Maybe it has nothing to do with the women at all. Maybe revictimization theory needs to consider the scale on which male violence is being committed, endorsed, minimised, ignored or denied.

The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service. The AIDA model is commonly used in digital marketing, sales strategies, and public relations campaigns