]“There's a right tool for the right situation” so you don’t need to compete with the multimillion dollar companies [3:31]The power of being authentic rather than mimicking other successful companies in the industry. Focus on helping others rather than selling [5:40]What is a CRM? [8:48]Reuben’s anti-CRM is a tool entrepreneurs can use to easily track and manage sales and marketing information [12:10]Situate yourself in the market so that you can dominate a particular niche [18:45]If there isn’t a tool out there that does it all, create it yourself [22:40]Narrowing your target audience and listening to their needs will help you create the best solution for the group you serve [32:35]Build a feedback loop with your customers to drive changes and establish priorities [35:12]Attempting to balance a new startup while starting a family [36:16]Pick an easy problem to solve [41:18]The decision to work as a one-man team [43:01]Mimiran is a lifestyle business. Reuben’s family is his number one priority and his business is number two. [46:38]How is Mimiran funded? You don’t need to be a unicorn business to find success and be happy [46:48]The danger of prioritizing money and prestige rather than finding joy in the work you do [48:43]Stop selling and focus on connecting and solving problems with others [51:34]Talk to the people who are most likely to buy what you are selling. Don’t try to attract everybody [58:02]Potentially creating a CRM customized for individual niches [1:00:25]Reubens advice for entrepreneurs “find a niche and become the go-to person in that niche” [1:05:02]Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com. Watch Startup Savant founder interviews on  YouTube!Follow us on Instagram, Twitter, and LinkedIn.