]A clear division of responsibilities is key to an effective partnership [10:15]                                                                                        From prototyping a VR product to building a business [13:22]VR and spacial communicators allow Avatour users to feel like they are physically present in the space, which can be useful for audits and inspections [16:47]Listening to customers to better understand feedback and uncover use cases. Avatour’s main use cases include presenting “show” and investigating “look” [21:31]Working with multiple verticles and finding the balance between going broad and going deep with customer discovery [25:28]Following the customers’ needs and desires to keep up with current demand [30:46]Marketing to adapt to shifting landscapes, develop leads, and establish the brand [34:44]Focusing on the problem in order to build awareness, showcase the solution, and generate traction [39:11]The startup survivor bias — startups that receive press are those that survived, and we rarely hear from startups that failed [48:16]There are opportunities to grow your business and succeed, but it’s important to define success and remind yourself that your own self worth is not tied to your business’s success [53:21]You don’t necessarily have to get VC backing to grow an enterprise [57:12]Develop a strategy and be able to clearly and succinctly explain your company [1:02:14]Devon’s philosophy on creating an efficient management structure: he provides the goal and removes blockers that the team encounters [1:03:01]How to pay bills and survive during the initial phase of a startup? [1:05:18]Devon’s advice — “If you’re looking to get rich, there are much better ways to get rich than starting a startup” [1:09:41]Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com. Watch Startup Savant founder interviews on YouTube and follow us on social media: Instagram TwitterLinkedIn