Start With Occupancy
Start With Occupancy
Tiffany Hill Allen
Whether you are a Sales Director in a large community, a new residential assisted living owner, or an entrepreneur serving the aging adult care market, this podcast will be your marketing and sales go-to resource!Hi, I am Tiffany...a twelve-year senior living sales and marketing veteran who worked as a multi-state Regional Director of Sales & Marketing overseeing the success of corporate and investor portfolio of communities. I have coached and trained sales teams to turn occupancy-challenged communities to become consistent 100% occupancy high achievers.Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:How do I market my community to more families and referrers?How do I manage my time to do ALL that is required of me?How do I grow my business or in my career?This is where Start With Occupancy will become your go-to resource for ideas, tactics, and proven strategies to help you and your team. Because...EVERYTHING starts with the occupancy in mind.Need referral-generating event ideas? No problem.Need to know how to do that dreaded video with impact? I got you.Wonder how to effectively market to professionals? Yep, that too.Want to learn how to build a prospect-centered team to help with sales?  I have your back!I will answer ALL of these questions and then some!Get ready to receive helpful sales tips, proven business development strategies, the latest social media hacks, and transformative motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
Day 5:Master the Move-In Experience: Create Raving Fans And Close the Back Door
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 18, 2024
32 min
Day 4:The One Simple Skill That Will Transform Your Business
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 15, 2024
27 min
Day 3:Winning Before They Walk In: Prepping for the Visit
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 15, 2024
35 min
Cracking The Code Bonus Episode
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 14, 2024
7 min
Day 2:Cracking The Code: Questions to Increase Family Visits
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 14, 2024
23 min
21 Day Series: Are You Losing Business & Don't Even Know It
Have a marketing question? Text it here! Support the show Want more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your busine...
Nov 13, 2024
33 min
How to Avoid Major Missteps in Senior Living Sales
Have a marketing question? Text it here! Welcome Senior Living Change Champions! Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living? We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable. I’ll also share some of my personal hacks, like using email templates to save tim...
Aug 13, 2024
12 min
Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
Have a marketing question? Text it here! In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss: The unique challenges faced by Generation X and Baby Boomer adult children.How to address the concerns of aging adults seeking to maintain their independence.The importance of including spouses in the...
Jul 9, 2024
14 min
From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
Have a marketing question? Text it here! In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too? Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents. From video tours during construction to creative Facebook campaigns, Tonya re...
Jul 8, 2024
10 min
Sales: Understanding Objections Are Deeper Than Surface Level Words
Have a marketing question? Text it here! To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face. We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them. Whether it's building trust, creating a sense of urgency, or demonstrating...
Jul 7, 2024
14 min
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