After MeasureCamp Bucharest happened, I met with Steen Rasmussen in an exciting location, and we recorded the special guest episode for the Standard Deviation Podcast. Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimization. He is the national representative of the Digital Analytics Association and has ten years of practical experience with online optimization of websites and web analytics – references range from solid nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

This is the second episode of Standard Deviation, and today, I am chatting with Siobhan Solberg, founder of Raze. Siobhan brings nearly a decade of business strategy and optimization expertise to e-commerce organizations. Formerly the CMO for media company Adsology, she has held numerous management positions focused on optimizing sales funnels, conversion rates, and return on investment. Siobhan holds a BA from Bard College, is CXL certified, speaks four languages, plays the viola, and regularly competes in Ironman and other triathlons worldwide.

In this pilot episode, I am chatting with Matthew Brandt, COO and Co-founder at Cook Eat. Matthew has been a digital analyst for more than eight years; Matthew has done end-to-end analytics for over 50+ companies from the ground up by tracking concepts, overseeing implementations, building reporting, and performing analyses of the data collected.

From the cradle to the grave, you are measured against the ever-present yardstick of the average, judged according to how closely you approximate it or how far you can exceed it. Our modern conception of the average person is not a mathematical truth but a human invention, created a century and a half ago by two European scientists (Quetelet and Galton) to solve the social problems of their era. Todd Rose speaks about this in his bestseller - End of Average. These words have made me dig deep into the minds of data analytics leaders, people that work every day with measurements and metrics, to uncover what mental models they have built through their specialization that help them understand the world. Join us while we focus on the stories of data analytics leaders and how they use mental models to challenge others to think differently by deviating from the standard beyond tools and technology.