
Most successful companies in farming have one thing in common: resilience. When the seed business was launched during a downturn in 2010, ProHarvest faced its biggest challenges head-on—and came out stronger.Randy, Jake, Josh, and the entire team at ProHarvest share their journey from humble beginnings in Illinois to a thriving, family-owned company now managing multiple seed brands and acquisitions. They reveal how resilience and adaptability are deeply ingrained in their culture, helping them navigate market volatility, technological advances, and generational succession—without losing sight of their core values.
May 15
42 min

Most farmers think they can’t find a profitable niche in today’s crowded agricultural market—until they hear Jennifer James. Her family’s story of pioneering natto soybeans in Arkansas, a specialty product with roots in Japan, proves otherwise. From overcoming low prices to building direct international relationships, Jennifer’s journey reveals how innovation and strategic niche markets can transform struggling farms into thriving operations.In this episode, you’ll discover how Delta Soy developed a high-quality, non-GMO natto soybean supply that serves the Japanese market—right here in Arkansas. Jennifer shares how her family’s entrepreneurial spirit turned crop diversification into a lifeline during tough economic times and how growing specialty crops like natto soy and jasmine rice offers a blueprint for resilience. She dives into the nuts and bolts of maintaining international relationships, navigating regulations, and the importance of quality and branding in global markets.
Apr 30
38 min

In this eye-opening episode, we dive into the rapid rise of biological seed treatments and what it means for your farm and business. We break down the key challenges in adopting biologicals — shelf life, data transparency, application timing, and testing protocols — revealing the nuanced science behind making these products work. Why does this matter now? Because the political landscape and regulatory pressures threaten to drastically reshape seed treatment options.
Mar 31
43 min

This podcast episode of "StalkTalk" features hosts Todd Martin and Cat Frans in conversation with Justin Meints, discussing the Entrepreneurial Operating System (EOS). The episode delves into the benefits of EOS, a business management system designed to help organizations streamline operations and improve efficiency. Justin shares insights on how EOS can transform businesses by focusing on key components like vision, people, data, and processes. The discussion highlights the importance of structured meetings and the role of leadership in executing a company's vision. Justin's contact information: [email protected]'s LinkedIn
Feb 25
41 min

Unlock the power of IPSA Member Benefits with Todd Martin and Cat Frans as they reveal transformative tools reshaping the membership. Discover how AI can revolutionize your business operations, benefits from expense management to customer relationship management software. Learn practical applications for smarter marketing and faster report generation. Hit play and elevate your business to the next level!
Feb 5
35 min

In this episode of "StalkTalk," we chat with Matt Dannenfeldt and dive into the innovative advancements at Seedbox Solution. We discuss the development of Box IQ, a cutting-edge technology designed to enhance inventory management and efficiency in the agricultural sector. The conversation highlights the entrepreneurial journey of Matt Dannenfeldt, from washing seed boxes to leading technological innovations that are transforming the industry. Tune in to explore how Seedbox Solution is setting new standards in agricultural technology.
Jan 2
53 min

In this episode of StalkTalk, hosts Todd Martin and Cat Frans discuss an exciting new partnership with Matt Dahle from FIRST Seed Trials. They delve into the details of the partnership, focusing on the new EXP trials aimed at providing seed companies with better data for decision-making. The conversation covers the importance of genetic testing, the process of bringing hybrids to market, and the benefits of timely data management. The hosts also outline the application process for the upcoming 2026 season and emphasize the value of collaboration within the agricultural industry.
Dec 17, 2025
16 min

In this episode of StalkTalk, Todd Martin, Cat Frans, and Craig Nelson discuss various topics related to agriculture including insights from the Corn Belt Seed and Grain Conference, and the role of AI in enhancing efficiency within the agricultural sector. They emphasize the importance of networking and community in the seed industry, the significance of genetic testing, and the future directions for the Indiana Crop Improvement Association. The conversation highlights the need for embracing technology while maintaining personal relationships in the industry.
Dec 5, 2025
33 min

In this episode of StalkTalk, Todd Martin interviews Sarah Wilbanks from AOSCA, discussing the vital role of seed testing and certification in agriculture. They explore AOSCA's history, its international reach, and the importance of education and mentorship in the seed industry. Sarah highlights the launch of the AOSCA Academy, aimed at training new professionals in seed certification, and discusses the challenges of food security in regions like Africa. The conversation also touches on the structure of AOSCA's membership, the diverse crop types under certification, and the significance of customer service in agriculture. Looking ahead, they discuss strategic initiatives for 2026 and the upcoming AOSCA conference in Colorado.
Dec 5, 2025
31 min

We had a little too much fun running StalkTalk live at the Western Seed Association Conference! Lots of talk about football, goats, and broncos - but we made sure to talk about the industry and the upcoming IPSA Annual Conference.
Nov 17, 2025
54 min
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