For episode 13 of Squaring The Circle I chat to author Andreas Loizou.

Whether you’re writing social media posts, blogs or website copy – the way you write for your business is crucial. So I was delighted to pick the brains of Andreas just before his book is released – ‘The Story is Everything’.

This conversation is packed full of tangible advice that will get you writing about your business in a fresh, authentic and engaging way. 

Our chat explores:

• How to influence people when writing about your business

• ‘Matchbox storytelling’

• How to think like a storyteller

• The importance of writing whilst visualising your audience

Like what you hear? Andreas’s brand new book – ‘The Story is Everything’ -  can be found here:

https://www.amazon.co.uk/Story-Everything-Mastering-Creative-Communication/dp/1913947947/ref=sr_1_1?crid=1OG8NFNQLC5WC&keywords=the+story+is+everything&qid=1650531949&sprefix=%2Caps%2C60&sr=8-1