Marketing ‘Yoda’ Lenny Wood has over 23, 000 hours of marketing experience. In this episode, he shares his knowledge and wisdom on all things marketing for creative business owners.
 
We have a brilliant chat about:
 
<ul><li>When you should be generalist and when you need to ‘niche down’ in your industry</li>
</ul>
 
<ul><li>Taking your own advice as a business owner</li>
</ul>
 
<ul><li>A social media strategy that actually works</li>
<li> </li>
</ul>
Lenny’s recommended book:
 
No Excuses by Brian Tracy - <a href='https://www.wob.com/en-gb/books/no-excuses-the-power-of-self-discipline-by-brian-tracy-2012-hardcover/9781606711361?gclid=CjwKCAjw_tWRBhAwEiwALxFPoQZavJOqDP9qhuhUK1IY0nZbwttv20T5Da7GbWjTZjavFB1kRVUPqxoCqPMQAvD_BwE'>https://www.wob.com/en-gb/books/no-excuses-the-power-of-self-discipline-by-brian-tracy-2012-hardcover/9781606711361?gclid=CjwKCAjw_tWRBhAwEiwALxFPoQZavJOqDP9qhuhUK1IY0nZbwttv20T5Da7GbWjTZjavFB1kRVUPqxoCqPMQAvD_BwE</a>
 
Follow Lenny on LinkedIn by searching his name…..Lenny Wood!
 
And visit his website at <a href='http://www.marketingoutsource.co.uk'>www.marketingoutsource.co.uk</a>

Episode 13 - Andreas Loizou - ’The Story is Everything’

A podcast about how business owners in the creative industry balance the art with the business.