
How do you engage your audience in a meaningful way? Twitter’s Head of North American Content Partnerships, Sarah Rosen, shares the answer as she takes listeners through audience insights, major partnerships, the power of content, and Twitter’s role in the upcoming 2022 FIFA World Cup.
Aug 9, 2022
28 min

As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing partnerships have helped the brand grow.
Aug 2, 2022
24 min

President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what’s possible when you put the viewer experience first and offers up insight into the common thread across AMC’s hit series programming. Bonus: listen closely for a sneak peek into the network’s upcoming fall line up.
Jul 26, 2022
30 min

What will it take for advertising experiences to match the quality of the content television audiences are watching? Mike Florence, Global Head of Planning at Gravity Road, gives us the answer as he explores the future of creative innovation, television’s evolving definition, and more.
Jul 19, 2022
34 min

Jan Livingston Mokhtari, Co-founder & CMO of Gray Whale Gin, the fastest-growing craft gin in the country, discusses the power of media, entertainment, & storytelling when creating a brand with purpose.
Jul 12, 2022
36 min

As viewing habits shift, film distribution companies must adjust to a new landscape. Eve Gabereau, Founder & CEO, Modern Films, shares what it takes for a film to resonate with audiences, the various ways to measure success, and the process of promoting and distributing films.
Jun 28, 2022
29 min

The future of measurement is evolving and marketers need to adapt. Hear what Ashwin Navin, Co-Founder & CEO of Samba TV, has to say about the critical role measurement is playing as CTV proliferates.
Jun 21, 2022
35 min

Hulu’s SVP and Head of Marketing, Scott Donaton, shares the biggest driver behind Hulu subscriptions and the impact meaningful storytelling can have on viewers.
Jun 14, 2022
20 min

On the Spotless Season 2 Finale, Susie Essman, comedian and actress, shares stories from the early days of her career, to her ten seasons playing sassy Susie Greene on Curb Your Enthusiasm and offers a sneak peek into the upcoming 11th season.
Sep 28, 2021
38 min

Understanding the consumer is a must when it comes to advertising. Soyoung Kang, CMO, eos, shares three key details that are needed to connect and engage with the eos audience.
Sep 14, 2021
33 min
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