Ron Small
Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn.
012-Joseph Kahn (Director of Detention, Torque and many many music videos and commercials)
Joseph Kahn discusses why his lack of success in dating precipitated his move to LA, his directorial debut, "Torque", how directing the film bankrupted him, what lead to his start in commercial directing, saving up and spending all of his money on his latest feature film, "Detention", and shaping youth culture through music videos. Joseph's personal website: An excellent music video montage detailing some of the highlights of his music video work: "Detention" Trailer: Ladytron "Ghosts" Director's Cut: Blink 182 video mentioned: Saab "Transformer" spot discussed: Adidas Commercial discussed: Sisqo's Thong Song video discussed: Two Bruce Willis spots we discuss:
Jul 10, 2014
1 hr 8 min
013-Yann Lomme (Founder of ThinkMojo and
Yann's websites: Other companies mentioned: Projects mentioned: Ebay: Intuit: Arctic Monkey's video: Creative animation agencies mentioned: Messaging book mentioned: Made to Stick by Chip Heath and Dean Heath Link: Video Hosting company mentioned: Rachel Routon's donation page:
Jul 10, 2014
53 min
011-Shane Hurlbut (Feature film/Commercial cinematographer)
Shane discusses shooting "Act of Valor" a feature action film starring active duty Navy Seals on the 5dMk2, how driving a grip truck on the B-horror sequel "Phantasm 2" led to his pursuit of cinematography, the differences between shooting on commercials as opposed to features, and managing over 125 cinematographers for an ad. Shane's blog: Shane's feature film work: Smashing Pumpkins "Cherub Rock" video shot on 8mm: Blog on the making of the "Prudential" ad, as well as the ad: "Pirelli" ad we discuss, shot on the 5dMk2: Short film Shane shot for Canon on the 5dMk2: Navy Swimmer ad shot by Shane: One of the "Terminator: Salvation" webisodes shot and directed by Shane on the 5dMk2:
Apr 6, 2012
1 hr 5 min
010-Lucia Aniello (director of  the "Dollar Shave Club" introduction video)
Lucia Aniello discusses how she became the director on the instantly viral "Dollar Shave Club" intro video, her approach to comedy, how editing her work has taught her more than ever about comedic timing, and the benefits of producing online comedy videos as opposed to performing live. The "Dollar Shave Club Intro Video": The "Dildo Sport Video" discussed: The MTV V-Jay video discussed: The Primetime Emmy videos:
Apr 3, 2012
35 min
009-Paul Schneider (Commercial Director)
Paul Schneider discusses his transition from design to directing, how to go about picking the right production company to sign with, directing the iconic "Rescue Me" title sequence, guiding your reel to get the jobs you want, scheduling personal projects in between professional ones, how payment for commercial directors tends to work, why it might not be a great idea to put a bunch of directors in one room, and just about everything else. Paul's short Crossfit inspired film "Breathe": Paul Schneider's work at "Hello and Company":
Mar 10, 2012
1 hr 52 min
008-Peter Atencio (Director of "Key and Peele")
Director Peter Atencio discusses how he got Comedy Central to allow him to direct all 8 episodes of the 1st season of "Key and Peele", the decision on whether or not to include a laugh track in the show, completing 8 episodes on a tight schedule and budget, what it was like directing content for the now defunct website SuperDeluxe, striving to bring a cinematic aesthetic to web and sketch comedy, and how directing a DTV horror feature did little to nothing for his career. Several Sketches from "Key and Peele" that we discuss: "Wanna See Something Cool?" sketch: "Drive Recklessly" sketch: Trailer for the horror feature, "The Rig" directed by Peter Atencio: A sketch Peter directed for Team Coco: "Year One" short Peter directed for Sony Pictures: "Siamese Twins" sketch directed by Peter: "Show You My Tips" sketch Peter directed for MTV: An episode of "Freeloader's Guide":
Feb 22, 2012
1 hr 17 min
007-Stu Maschwitz (Director/DV Rebel)
Director/DV Rebel Stu Maschwitz discusses his experience working with George Lucas on the "Star Wars" upgrades, how the overuse of FX can be crux to film makers, how his first major directing gig was for a million dollar Cher music video, why traditional advertising is dead, the nature of his blog and how it aids his work, and why Adam Lisagor is the future of advertising. You can find Stu's excellent blog ProLost, here: You can purchase Stu's DV Rebel Guide here: The Cher "A Song For the Lonely" video, which was Stu's first major directing gig: You can find Stu's commercial reel (which includes all of his spots discussed) here: Adam Lisagor's work:
Feb 11, 2012
1 hr 34 min
006-Vincent LaForet (Photographer/Director)
Photojournalist turned film maker Vincent Laforet discusses his transition from stills to moving images, his evolving relationship with Canon, what’s so great about the C300 camera, the importance of persistence, working with creatives, and developing an original feature film in the current climate of reboots and remakes. You can find his work at: You can purchase his book, "Visual Stories", here: His first video project, "Reverie", can be found here: His latest short film, "Mobius" shot on the C300: The Famous Footwear "Neighborhood" spot we discuss: The Mountain Dew "White Out" spot Vincent directed and DP'd: The "Get a Pair" spot we discuss: Canon's "Behind the Still" campaign: The VW spec spot Vincent did for Canon:
Feb 9, 2012
1 hr 8 min
004-Jason Wingrove (Commercial Director, CoHost The RC)
Commercial Director and Co-host of the immensly popular film making podcast "The RC", Jason Wingrove discusses the DSLR revolution, the subtleties between directing non-actors versus directing actors, the orgins of the RC, and how to put your creative stamp on director's treatments.  You can find the podcast he co-hosts, The RC at: You can find his work at: Here are links to some of the projects of Jason's that we discuss: Sea Pools mini-docs: Mitsubishi Evo: Pfizer: You can find the excellent short film he directed, "Moving Day", here:
Jan 11, 2012
1 hr 51 min
003-Thomas Richter (Commercial Director)
Commercial director and author of the book "The 30-Second Storyteller", Thomas Richter discusses the state of the commercial production industry, the effect of the recession and technology on commercial production, transitioning from one genre to another, commercial production budgets, and how to work well with clients. You can find his work at and purchase his book at: You can also find him at: At one point during the show, Thomas mentions this website as a useful source for those looking for scripts to shoot for their spec spots:
Jan 1, 2012
1 hr 36 min
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