In our latest episode, we had an engaging conversation with <a href='https://www.linkedin.com/in/nouf-alharthi-25896165/'>Nouf Alharthi</a>. Nouf works for <a href='https://www.monshaat.gov.sa/en/about'>Monsha&apos;at</a>, which the General Authority for Small and Medium Enterprises in the Kingdom of Saudi Arabia (KSA). She is an enabler in the ecosystem and works very closely not just with other ecosystem players but also with entrepreneurs in order to assess what they need in the market and to make sure that it is provided to them.Together we discuss:<ul><li>Preferred language of communication in Saudi Arabia</li><li>How to communicate with Saudis when doing business within the Kingdom</li><li>Mannerisms to adapt during business meetings</li><li>Saudi&apos;s unique startup demographics</li></ul> Want a summary of the episode? Access the show notes <a href='https://sparkwithshereen.substack.com/p/navigating-saudis-business-culture-036'>here.</a> Want to stay up-to-day of future episodes? Subscribe to our newsletter <a href='https://page.co/Pj8ttx'>here</a> or on our <a href='http://sparkwithshereen.com/'>website</a>.Got something you&apos;d like to discuss with us? Let&apos;s socialize on <a href='https://www.instagram.com/sparkwithshereen/'>Instagram </a>and <a href='https://www.linkedin.com/company/68178043/admin/'>Linkedin</a>.

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