Spark Live presented by Spark Marketer
Spark Live presented by Spark Marketer
Spark Marketer
Want to learn how to market your home service business, without wading through all the “bull” marketers are famous for? Spark Live is for you. This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no “bull” marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage. Each episode, they’ll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.
Consumer Behavior: Business Reviews and Their Impact on Purchasing Decisions
Today we're talking about The 2024 Local Consumer Review Survey! Understanding consumer behavior is essential for brand success. The competitive online review landscape shapes reputations significantly. We'll discuss how consumers interact with business reviews, the importance of various review elements, and how they compare to personal recommendations. Thanks for listening!
Mar 18, 2024
32 min
The Power of User-Generated Content: Encouraging Engagement and Trust
Today we're talking about User-Generated Content (UGC). Discover how real, customer-created content is reshaping brand trust, enhancing engagement, and setting new trends in the digital realm. Learn how brands like GoPro and Starbucks are turning customer stories into powerful endorsements. Get actionable insights to leverage UGC in boosting your SEO and embracing authenticity. Thanks for listening! 
Mar 8, 2024
34 min
Optimizing for Voice Search
This week's show focuses on the impact of voice search on SEO. We talk about the role of AI tools in optimizing mobile SEO, local SEO strategies, content adjustments for voice searches, and upcoming trends that could influence SEO strategies. These topics are crucial for anyone looking to stay ahead in digital marketing!  Thanks for listening! 
Mar 1, 2024
33 min
The Importance of Mobile Optimization for SEO and User Experience
This week's show is all about mastering mobile optimization with AI tools. 📱✨What's in store? -The scoop on mobile optimization's impact on SEO. -Top AI tools to enhance your site's mobile experience. .....and more!  Thanks for listening! 
Feb 23, 2024
37 min
Carter & Taylor LIVE from HPBExpo- Practical AI: Marketing Magic for Your Business Right NOW!
Live from Nashville, TN at the Hearth, Patio, and Barbecue Expo! Carter and Taylor speak about why now is the time to be elevating your business with AI. Tune in for more info!
Feb 16, 2024
59 min
Analytics and Optimization in Paid Advertising with Tom & Alyssa
When the cats are away, the mice will play! Carter & Taylor are traveling in Dallas this week, but Tom & Alyssa of Spark Marketer have a great show planned for you. Get ready to dive into paid advertising analytics and optimization! We cover key metrics, effective tracking strategies, and practical tips to maximize your ad performance. Thanks for listening! 
Feb 8, 2024
36 min
Intro to Paid Advertising
In our most recent episode, we explore the key areas of paid advertising, including search engine and social media ads, effective targeting strategies, and budgeting techniques like CPC and CPA. We also touch on creating impactful ads and the importance of ethical practices. You don't want to miss this! Happy listening!
Feb 2, 2024
32 min
How to Improve Your Email Click-Through & Open Rates
Despite all the shiny new marketing "hack" tactics out there, email marketing is still a viable way to communicate with both potential and past customers. But email marketing is more than just spamming your whole list with salesy emails. That's a big no-no. In this episode, we talk about ways to improve not only how many people open your email, but to get more people to click and take action. Thanks for your support, and happy listening!
Jan 26, 2024
43 min
Lindemann U: Recap & Reflection
Carter and Taylor are coming back Puerto Rico where they attended Lindemann U along side many other industry professionals. They are ready to talk about what they learned, and answer any questions that came up there! Thanks for listening! 
Jan 19, 2024
39 min
Creating Effective Email Campaigns
This week, we continue the conversation on email marketing. We cover a wealth of topics from crafting compelling content, ensuring your emails shine on every device, to the secrets of personalization and much more.  Thanks for listening!
Jan 12, 2024
37 min
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