Community. It’s a word that’s being thrown around in the CX world a lot these days, and for good reason. 

But, real talk: If you’re considering building a community, you better make sure you lay a solid foundation for it. 

If not? Well... is it even worth creating? 

It’s a topic that Mercer Smith, VP of CX Insights and Community at PartnerHero, tackles head on. And, she offers some pretty brilliant advice - this week, on Flip CX’s Spamming Zero Podcast.

What’s Covered? 

• A bit about Mercer’s 2 decades in CX 
• How she built the Wistia community from scratch 
• Mercer’s hot takes on CX right now
• Top Tips for preparing to build a community 
• Intertwining customer experience and community 
• The service recovery paradox
• Liquid Death, hair dye, punk bands
• And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on YouTube,  Casted, Apple Podcast, or Google podcasts.