Salespeople love investing six months of blood, sweat, and tears in a potential customer - only to lose the deal to a serious case of “no decision”… It’s right up there on their list somewhere between unmedicated root canals and nasty-upstairs-neighbor-induced insomnia. 

Here’s the good news: Customer indecisiveness is changeable. And we got to sit down for a chat with one of the world’s best experts on the subject. 

Matt Dixon is the Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and The JOLT Effect (coming out in September). He’s a frequent contributor to Harvard Business Review, Founding Partner at DCM Insights, and our honored guest this week on RedRoute’s Spamming Zero Podcast.

What’s Covered? 

-        Top Trends Matt’s seeing right now in discussions with leaders 

-        His new book, The JOLT Effect 

-        What the best salespeople know (and do) 

-        Top 3 reasons customers become indecisive 

-        Best ways a salesperson can instill customer confidence

-        Radically rethinking how salespeople are compensated

-        Changing the world (yes, really)

-        And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.