Hear from marketing heroes & online shoppers. This podcast will answer two questions every business is asking. What do shoppers expect? What can I do about it? "What if every business in our community tapped into the e-commerce economy, and the internet was working for our local businesses instead of against them?" - Joe McKenna That's the question that started it all. We set out to educate and equip our local community's businesses and workforce, so we can all find out the answer to that question. This show is for you If you wonder why marketing works for everyone else and not you.