Soundside
Soundside
KUOW News and Information
Nike's under investigation for allegedly discriminating against white people
22 minutes Posted Feb 11, 2026 at 12:05 am.
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Like many private companies, Nike has implemented diversity, equity and inclusion initiatives in its workplace. The Trump Administration has long been a vocal critic of such policies.

On the first day of his second term, President Trump signed an executive order, titled “Ending Radical And Wasteful Government DEI Programs And Preferencing.“

The Equal Employment Opportunity Commission recently disclosed it's investigating Nike for “systemic allegations of DEI-related intentional race discrimination” against white workers.

Nike does have regional ties – with headquarters in Beaverton, Oregon. But... this is Nike: “Just Do It” and Air Jordans. We’re talking about a global entity, and this investigation could have wide ranging implications for employment practices nationwide.

Guests: 

  • Rebecca Davis O'Brien, a labor reporter at The New York Times

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