When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who yo...

You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”? In this episode, I outline all the considerations you would need to make. Some of the key things to consider are: 1. What is your offer - is it low-cost or high-investment2. Who will be viewing your sales page? Will they be “Warm” or “Cold” leads? 3. Ho...

Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on social media and in your email newsletter?Hopefully, you are using your brand colors consistently in the graphics you’re creating in Canva, or on you...

Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values.Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED to have a personality and style. You create a brand persona for the business and ask questions like “If your brand was a person, what would their pe...

In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales. There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art. The overarching theme of what I talked about today is really understanding and bringing awareness to how you (and others) actually navigate a website. We k...

Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the steps involved. I often have conversations with clients about what we actually have to do to bring it to life. So if they're a little bit confused, you might be too and I hope that this podcast episode today illuminates everything for you, so that you u...

In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. If you jump onto the testimonials page of my website, you’ll be able to and see what I mean.If you’d like to grab a free copy of the exact questions I ask clients to get really good testimonials, you can nab that here! Here are the top 3 things I se...

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises. Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your...

Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categoriesYour logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style. The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You ca...

Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in your marketing because it’s unethical. So I wanted to share my take as a mission-driven business owner here to bring so much love, support and inspiration into the world through my work (not sleazy marketing tactics and manipulation).Pain points are any s...