Soonish
Soonish
Wade Roush
I Have Seen the Future of Displays
28 minutes Posted Aug 7, 2019 at 11:00 am.
Hub & Spoke Sonic ID
Content Warning
Soonish Opening Theme
The Principle of Good Enough
The Ceiling and the Floor
A Very Deep Dive into Displays
WWDC 2019
Announcing the Pro Display XDR
Spoiled by the Garage Door Opener
Resets in Visual History
Color and Light and Pixels
The Future’s So Bright
Roy G. Biv
The Battle of Winterfell
Hollywood Is Leaving You Behind
Picture Optimization Mode
What Would Walter Benjamin Say?
A New Art Form
End Credits and Acknowledgements
Culture Hustlers
Thank You to Our Top Patreon Supporters
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Show notes
Apple used the opening keynote presentation at its annual World Wide Developers Conference in San Jose in June to roll out the usual array of software updates and new computer hardware. But tucked into middle of the keynote was one the event's most consequential and underappreciated pieces of news: For the first time in more than three years, Apple will offer its own LCD computer monitor, the Pro Display XDR.
It's a serious piece of gear, with 20 million pixels and new techniques for handling light and heat that deliver extremes of brightness, contrast, and color. And it comes with a serious price tag: $4,999. But it delivers image quality on par with professional "reference monitors" that typically cost tens of thousands of dollars, meaning it could put ultra-high-quality imaging capabilities into the hands of many more film and TV producers, graphic designers, photographers, and other professionals. (And—eventually—consumers. "All of the things that are in the Apple Pro Display XDR that make it unique right now are going to eventually become standard features five to 10 years from now, in displays that are going to be at Best Buy," veteran video engineer Michael Isnardi told us.)
Soonish was there to cover the conference. And today's episode argues that when the Pro Display XDR goes on sale this fall, it could be one of those moments—similar to the introduction of HDTV in the late 1990s or Retina screens in 2010—when innovations in image-reproduction technology converge to alter the way we see the world.
For the complete show notes please visit https://www.soonishpodcast.org/306-i-have-seen-the-future-of-displays
Chapter Guide
The Soonish opening theme is by Graham Gordon Ramsay.
All additional music is by Titlecard Music and Sound.
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