Hey Solving Inbound listeners. We’re excited to announce the launch of a new show. Introducing But We’re Different — a podcast for sales and marketing practitioners with a different mindset. See, the way people buy has changed. In fact, it’s constantly changing. So why haven’t most companies changed the way they market and sell? The truth is, they're all thinking, “But We’re Different.” This doesn’t apply to us. This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace and struggle to grow. Hosted by Nick Bennett, and Zach Basner, But We’re Different is not just another sales and marketing podcast. Our mission is to use the insights gained from helping hundreds of companies shatter this mindset and help you set up the strategies and lay out the tactics you need to unlock new growth within your company. Now, in this feed, you can expect weekly episodes from our live virtual event, replays of any guest appearances on other great shows, and exclusives from the team of IMPACT sales and marketing coaches. You can find but we’re different everywhere you listen to great podcasts. We hope to see you over there. Spotify Apple Podcasts Google Podcasts But We're Different is recorded live every Tuesday at 3pm ET. If you'd like to join us, you can register here: https://bit.ly/3S68gye

The rise of short-form content is a fascinating one. Platforms like TikTok have evolved from niche social entertainment platforms to one of the most influential tools on society today. As businesses, we can't ignore the power of short-form video content on platforms such as TikTok, YouTube, and Instagram. Instead, we need to apply the principles of inbound marketing to these platforms. In this episode of Solving Inbound, we explore the power of short-form content and the many opportunities they hold for organizations just like yours. --- Additional Resources: Nearly 40% of social media natives use social media as their primary source for information: https://whatsnewinpublishing.com/route-to-increased-relevance-for-news-brands-reuters-digital-news-report-on-effectively-serving-young-audiences/ YouTube reports 1.5 billion users engaged with YouTube shorts in the past month: https://www.socialmediatoday.com/news/youtube-reports-that-15-billion-users-now-engage-with-youtube-shorts-conte/625587/ --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

The path to inbound marketing success can take many different routes. Some of us start our careers with inbound sales and marketing, others take a bit more untraditional path to get there, On this episode of Solving Inbound, we're going to take you through the twists and turns of the journey of one of our favorite community members, Nathan Dube, on his way to success.  ---   Additional Resources Industrial Packaging: https://www.industrialpackaging.com/ --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Video has emerged as a vital medium for engaging with and educating your audience. Video has made a steady climb into organic search results and businesses need to prepare accordingly. If you're doing Inbound marketing, video must be a part of your strategy — and that includes a YouTube channel. In this episode of Solving Inbound, we're going to show you why you need a YouTube channel in order to successfully reach your audience. Additional Resources Course - How to Set Up and Optimize Your Business YouTube Channel: https://app.impactplus.com/courses/how-to-create-optimize-business-youtube-channel Article - How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way): https://www.impactplus.com/blog/how-to-create-a-youtube-channel-for-business --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

To succeed with inbound marketing, you need the right person on your team to be creating that content, someone we typically refer to as a Content Manager. But what exactly is that content manager responsible for? It's a lot more than just putting words to the page, and we've recruited a bit of help to explain what the role actually looks like in real life. On this episode of Solving Inbound, we're joined by Eli Simonson of Anderson Trucking Service to talk about his role as a content manager at a large (and growing) organization. --- Additional Resources Website: Anderson Trucking Services: https://www.atsinc.com/ Learning Center - Anderson Trucking Services: https://www.atsinc.com/learning-hub Connect with Eli on LinkedIn: https://www.linkedin.com/in/elias-simonson-440956149/ --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

A lot of businesses approach content with an "if you build it, they will come" mindset. In other words, they think if they're producing content, traffic will naturally follow. But it's not always that simple. Sometimes you might be publishing tons of content but seeing the numbers you care about — namely traffic, leads, and sales — stay flat. If this sounds like you, you're in the right place, because today on Solving Inbound we're going to tell you why your content strategy isn't driving the results you want for your business. Additional Resources Course - How to Optimize a Blog Post for SEO: https://app.impactplus.com/courses/how-to-optimize-a-blog-post-for-seo?next_video=true Course - Technical SEO Basics for Inbound Marketing: https://app.impactplus.com/courses/technical-seo-basics-for-inbound-marketing Article - 7 Biggest Reasons Your Content Marketing is Failing (and How to Fix Them): https://www.impactplus.com/blog/the-7-biggest-reasons-your-content-marketing-is-failing --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Growing from a team of 3 to a team of well over 100, Dental Claims Support has become the premier voice in their industry by producing content following the They Ask, You Answer framework. In this episode of Solving Inbound, the leadership team of Dental Claims Support, Ryan Deloitte, Davy Clay, and Josh Smith share how they 10-X-ed their traffic and grew to become the industry leader they are today. Additional Resources Website - Dental Claims Support: https://www.dentalclaimsupport.com/ Learning Center - Dental Claims Support Learning Center: https://www.dentalclaimsupport.com/academy-learning-center Education Platform - Dental Claims Academy: https://www.dentalclaimsupport.com/academy --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Every business's success depends on finding and hiring the right people. Unfortunately, businesses get this wrong every day — and the effects can be very damaging. In a tight labor market, companies are aggressively looking to fill their open positions with the best talent available. How do you ensure you get great talent to join your organization? In this episode of Solving Inbound, we're going to show you how to apply some of the core principles of inbound marketing to your hiring process. Additional Resources Articles - Berry Insurance Hiring Content: https://www.berryinsurance.com/insurance-resources Video - Tunnl Data Hiring Video: https://www.tunnldata.com/hiring-senior-director-performance-marketing Article - Using They Ask, You Answer in the Hiring Process: https://www.impactplus.com/blog/they-ask-you-answer-hiring --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

What usually slows down your sales process? One of the top reasons we hear is that prospects are asking a lot of general questions, many of them the same across the board, that hold you back from addressing their specific needs. How do you streamline that process? The key is using content to educate your prospects in the sales process through assignment selling. In this episode of Solving Inbound, we're going to show you how to use content to close deals faster through assignment selling. Additional Resources IMPACT+ Course - Assignment Selling: Content is your Greatest Sales Tool: https://app.impactplus.com/courses/assignment-selling-content-is-your-greatest-sales-tool?next_video=true Article - What is Assignment Selling: https://www.impactplus.com/blog/what-is-assignment-selling Article - Examples of Assignment Selling in Action: https://www.impactplus.com/blog/examples-of-assignment-selling --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

For those of us getting started with inbound sales and marketing, it can often help to hear the stories of other businesses who have been through the journey and are now experiencing the rewards that inbound can bring. In this episode of Solving Inbound, we'll hear the story of Furniture Fair, a family-owned furniture business who has become one of the premiere voices in its industry, with special guest Craig Daniels, the marketing director at Furniture Fair. Additional Resources: Furniture Fair Website: https://furniturefair.net/ Furniture Fair Learning Center: https://furniturefair.net/blogs/lc Furniture Fair Training and Onboarding Resources: https://furniturefair.wistia.com/medias/mq01d4yp0j --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en