An Introduction to Paid Social Media Advertising
Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips.
Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social.
This session will be an introduction to paid social, best practices, tools, and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and how to measure conversions.
Aug 19, 2014
21 min
SEO for Business 101 with Tim Yow of YOWSEO.
Your website is your calling card on the web. See how it can generate business instead of simply being a brochure on the internet as we chat with Tim Yow of YOWSEO about the importance of SEO.
Aug 14, 2014
22 min
Paid search for business 101 with Hubert Sawyers III from SORSAW as part of the Social Media Club Detroit EDU podcast series. An overview of best practices, common terminology, and beginner tips.
May 15, 2014
30 min
Video Best Practices with David Murray of Blue Cross Blue Shield of Michigan - BCBSM at the Macomb-OU Incubator. Billy Strawter Jr of Social COOP Media and Joanna Dueweke of B4B Connect join David Murray, Social Media Manager at BCBSM in an overview of video best practices regardless of the size of your business.
Apr 29, 2014
23 min
Blogging for Business 101 a Social Media Club Detroit EDU podcast at the Detroit Regional Chamber with B4BConnect, Nikki Little, Billy Strawter, and Mike McClure.
Apr 10, 2014
18 min
Facebook for Business 101 at Macomb-OU Incubator - Social Media Club Detroit EDU Podcast
Feb 25, 2014
17 min
0.00 - Opening
0.36 - Introductions
1.28 - Nonsense and Gibberish
2.56 - Why Should a Business Use Twitter
3.53 - Connect with Audience
4.54 - Hashtags and Twitter Chats
5.52 - Getting people to show up to Twitter Chats
6.29 - What to expect from your first Twitter Chat
8.01 - Getting support from contemporaries
8.25 - Brands using Throwback Thursday
9.18 - Tools for Managing your Twitter Account
11.08 - Scheduling Tweets
12.48 - Being responsive
13.30 - Upcoming SMCD events
14.10 - Upcoming B4B events
15.03 - Close it out
Twitter for Business 101 Social Media Club Detroit EDU Podcast 2.12.13 with @B4Bconnect
Feb 13, 2014
15 min