The Social Print Experiment was an idea developed by Andrew Simmons as a way to chronicle the startup of a digital printing company using tools widely available now that are free or nearly free, tools like Outright for bookkeeping; or social marketing tools like Twitter, Facebook and Linked In. The pages herein detail the results of that experiment, with an interesting twist in that everything the company does, from best practices to the books of the company, are completely viewable. “Too often, we hear of companies that made their first million dollars in their first year, but how they got there is never detailed,” says Andrew Simmons. “We’re bringing focus to that, and with it, best practices for increasing sales in other printing companies.”