Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Episodes

Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.

Apr 18

43 min

Creating Viral Reach on YouTube Even if You’re Brand New

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.

Apr 11

46 min

How to Create a No-Cost B2B Influencer Marketing Program

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.

Apr 4

43 min

How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.

Mar 28

37 min

Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.

Mar 21

45 min

Behind the Scenes: How Social Media Examiner Does Marketing

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.

Mar 14

41 min

Email Marketing Tactics That Work

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.

Mar 7

46 min

Lead Generation Funnel Strategy: From Idea to Execution

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.

Feb 29

45 min

Instagram Lead Generation Strategy

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford.

Feb 22

43 min

Behavioral Economics: How Understanding the Brain Can Build Your Business

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Feb 15

45 min