This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads. If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them. In fact, it might be the most expensive mistake you can make. In this episode, I’m sharing the two costly (and super common) ad mistakes that keep course creators and coaches stuck in the “WTF am I doing?” cycle—and what you should do instead to actually get results. I'm sharing: Why emotional...

132. The Ad Copy Strategy That Makes Cold Leads Click

Growing a business, raising a family, and building a life you love -- It can feel like a lot.&nbsp; Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!&nbsp;