In this episode, we chat with Tara Zirker, a Facebook ad expert, and founder of Successful Ads Club. Tara shares her story of how she got into Facebook ads and how necessity forced her to develop a data-backed system that set her apart in the industry. She also dispels the rumor that Facebook ads no longer work post-iOS 14 update. Tara also touches on the significance of proper targeting to increase the success of your ads and briefly discusses the impact of broader audience options in ...