So Worth It
So Worth It
Jackie Ellis
Episode 22. Why Low Lead Costs Aren't The Only Metric To Measure
20 minutes Posted May 12, 2022 at 6:00 am.
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Let's set the record straight -- getting the lowest cost per lead possible doesn't ensure success with Facebook Ads.  In fact, it's a metric that can sometimes mislead marketers to make poor decisions. In this episode, I'm talking about why cost per lead is not everything and what you should focus on instead.


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